Marketing-oriented digital professions
Posted: Wed Jan 08, 2025 4:35 am
From animal videos to informational tutorials to promotional content, the variety of video types available is endless. Precisely for this reason it becomes essential to include video advertising in your web strategy . This represents a golden opportunity to showcase your brand differently and creatively through engaging and high-performing video advertising. There are several studies that confirm this and show the clear advantages of video advertising campaigns . One of the most interesting data is that video advertisements seem capable of converting up to 70% more .
Not to mention that the ROI (return on investment) is also colombia number data improved. Source: Vidyard 4 Reasons to Choose Video Advertising Creating video ads alongside text or image ads for your brand campaigns can have many benefits. There are many reasons for choosing to create video ads, so let's summarize the 4 most important ones according to data collected by some studies: Video advertising is more engaging : videos are immersive, engaging and more engaging than images , or at least that's what 74% of companies surveyed by Renderforest noticed .
If someone stops to watch a video for 3 seconds, it's very likely that they'll stay for 10 seconds, and if they get to 10, there's a good chance they'll even get to 30. An important confirmation also comes from the Google Ads Performance Max campaigns , particularly effective campaigns especially for e-commerce (but also in terms of lead generation, both B2B and B2C). This type of campaign covers all placements in the Google ecosystem (Google Maps, Search, Display, YouTube, Gmail, Discovery) and makes extensive use of Google AI to segment and intercept users who are actually searching.
Not to mention that the ROI (return on investment) is also colombia number data improved. Source: Vidyard 4 Reasons to Choose Video Advertising Creating video ads alongside text or image ads for your brand campaigns can have many benefits. There are many reasons for choosing to create video ads, so let's summarize the 4 most important ones according to data collected by some studies: Video advertising is more engaging : videos are immersive, engaging and more engaging than images , or at least that's what 74% of companies surveyed by Renderforest noticed .
If someone stops to watch a video for 3 seconds, it's very likely that they'll stay for 10 seconds, and if they get to 10, there's a good chance they'll even get to 30. An important confirmation also comes from the Google Ads Performance Max campaigns , particularly effective campaigns especially for e-commerce (but also in terms of lead generation, both B2B and B2C). This type of campaign covers all placements in the Google ecosystem (Google Maps, Search, Display, YouTube, Gmail, Discovery) and makes extensive use of Google AI to segment and intercept users who are actually searching.