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Data-driven culture: How to apply it to real estate management

Posted: Sun Dec 22, 2024 4:54 am
by bithee975
In a reality governed by words such as demand, desire, experience and individuality , it is common for companies to ask themselves: is the world in its most subjective era? And yes, this is true to a certain extent. However, while society is, in fact, more humanized and singular, the data-driven culture has shown a power never explored by companies that want to mature.

So, at the same time that people ask for the humanization of processes, the data-driven usa mobile number appears as a modern and efficient methodology to deliver what is so desired: customer experience .

Today we are going to learn more about this culture and how to implement it in your real estate management.

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Summary

What is data driven?
Main benefits of data driven culture
Pillars of data driven culture
People
Processes
Tools
Technology
Data
How to implement a data-driven culture in your management?
Choose your management platforms
Choose your assistive technologies
Choose how to measure your results regularly
Data driven culture: the future of data
FAQ: frequently asked questions about the topic
Do you already know CV CRM?
What is data driven?
In the foreground, a screen with a dashboard and transparent graphs. Behind, the hands of a person holding a tablet.
To understand data-driven culture, it is important to know its meaning: literally translated, data culture , or data-oriented culture . Now it is easy to understand what it values, isn't it?

Data -driven culture uses data analysis to support all forecasting, planning and execution of actions within a company . In other words, from the moment you start making decisions based on data, guesswork loses its place in a business.

It is important to emphasize that the concept of data driven goes beyond a simple mass collection of data. After all, for it to be useful, it is necessary to curate this data. As Revista Exame points out , “it is necessary to be able to transform it [the collected data] into information and knowledge, crossing it with other sources”.

Main benefits of data driven culture
The use of data, especially in an era as subjective as the one we live in, can make all the difference in your company. This is because a data-driven culture brings more assertiveness to strategies and, oddly enough, helps to humanize your management.

And the data itself confirms its importance: By 2024, 75% of organizations will have established a data and analytics center ( Gartner Research ). Modernization, then, is not an option, but a source of survival for companies in any sector.

The main benefits of data driven culture are:

centralization of data and information;
decisions based on statistical results;
less chance of operational and strategic failures;
possibility of customizing actions;
increase in assertiveness of actions and customer satisfaction .
Understand that, although the benefits of data culture are presented in the form of numerical objectivity, they also appear in the human sense. Structured data allows you to understand your customer's demand and offer the best solution.

Pillars of data driven culture
3D bar chart with 5 bars in ascending order with the titles: people, processes, tools, technology and data, respectively.
To bring such impactful benefits to a company, it is expected that data-driven culture has very well-established pillars. Let's understand some of them?

People
Processes
Tools
Technology
Data
People
As I said before, just because the data-driven concept is focused on data doesn't mean it's not humanized: quite the opposite. Data-driven actually arises from the need to better understand people's expectations and experiences with your company, which is why they are fundamental pieces for applying the methodology.