Content or creativity audit : used to review the quality, consistency and effectiveness of the advertising message, which must be aligned with the brand image and identity and must be attractive, eye-catching and interesting for the target audience.
SEO Audit : focuses on the actions being carried out to position the brand and gain visibility, such as the use of keywords, calls to action or CTA or other elements.
Performance audit : analyzing metrics that provide objective data on the effectiveness of a campaign, which helps in decision-making. Some of these metrics are impressions, conversions, Cost per Click (C philippines whatsapp number facebook C) or Return on Advertising Spend (ROAS), among others.
Competitor audit : used to analyse and compare the advertising strategies followed by competitors, always with the aim of finding what works best and areas for improvement.
Online reputation audit : in this case, an assessment is made of the brand's reputation in digital media, which includes everything from managing and analyzing customer opinions to responding to comments and criticisms on social networks, forums or media where possible.
Compliance audit : This audit is carried out to ensure that all advertising campaigns comply with the legal and ethical regulations of the website or platform on which the ads are being launched.
The ultimate goal should be to have a general analysis of the advertising campaign , as it is the best way to detect what is working and what needs to be improved.
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Advertising audit: what it is and how to improve the performance of your campaigns
Conducting an advertising audit is a way of obtaining a global view of the strategy being followed , as well as allowing for a very thorough evaluation of its performance. This is mainly due to the fact that they can use a large number of metrics with which to conclude what is working and what needs to be improved. In addition, it is precisely through these metrics that decisions can be