Adwords Audit: Restructuring PPC accounts
Posted: Sun Dec 22, 2024 5:24 am
Knowing how to perform an Adwords audit and when to split and rebuild a Google Ads account comes with experience and is not a move that should be taken lightly.
Google Ads account structures don’t have to be complicated—at best, they can be completely enigmatic.
Let's look at the process step by step.
Adwords Audit: What is the correct structure of a Google Ads account?
Unfortunately, there is no “correct” structure that can be applied to all accounts.
Every business has its own unique features, so it would be impossible to recommend a single way to set up an account.
Basically, a Google Ads account is a list of keywords and a varied set of ads, associated with different subsets (ad groups) where Google rewards those where the keywords are:
Relevant to a specific ad.
Relevant to a landing page.
Relevant to users' search terms.
The best way to achieve this is to create a good account structure.
Let's get to it!
Account Structure Basics
Google Ads accounts consist of campaigns, ad groups, keywords, and ads.
The manager is responsible for listing thailand telegram group keywords that generate relevant traffic for the website, grouping them into ad groups, and creating ads for these groups.
When giving guidelines for structuring an account, it must be taken into account that it is a very subjective issue and even depends on the preferences of those who manage it, so I am going to try to give several generic tips that overall can be given in a large part of the cases.
Although it is not always possible, ideally it would be good to maintain a similar structure across ad groups in the same campaign.
That is, same typology in the structure of the groups, similarity in volume of keywords and advertisements.
This will help us track the performance of different product lines, promotions, user intent, etc. in a simple way.
Settings such as location targeting, mobile bid adjustments, ad scheduling, and budget can also be applied at the campaign level in Google Ads.
For this reason, we may sometimes place two ad groups with similar themes in different campaigns (for example, if we have two similar ad groups targeting different countries).
Google Ads account structures don’t have to be complicated—at best, they can be completely enigmatic.
Let's look at the process step by step.
Adwords Audit: What is the correct structure of a Google Ads account?
Unfortunately, there is no “correct” structure that can be applied to all accounts.
Every business has its own unique features, so it would be impossible to recommend a single way to set up an account.
Basically, a Google Ads account is a list of keywords and a varied set of ads, associated with different subsets (ad groups) where Google rewards those where the keywords are:
Relevant to a specific ad.
Relevant to a landing page.
Relevant to users' search terms.
The best way to achieve this is to create a good account structure.
Let's get to it!
Account Structure Basics
Google Ads accounts consist of campaigns, ad groups, keywords, and ads.
The manager is responsible for listing thailand telegram group keywords that generate relevant traffic for the website, grouping them into ad groups, and creating ads for these groups.
When giving guidelines for structuring an account, it must be taken into account that it is a very subjective issue and even depends on the preferences of those who manage it, so I am going to try to give several generic tips that overall can be given in a large part of the cases.
Although it is not always possible, ideally it would be good to maintain a similar structure across ad groups in the same campaign.
That is, same typology in the structure of the groups, similarity in volume of keywords and advertisements.
This will help us track the performance of different product lines, promotions, user intent, etc. in a simple way.
Settings such as location targeting, mobile bid adjustments, ad scheduling, and budget can also be applied at the campaign level in Google Ads.
For this reason, we may sometimes place two ad groups with similar themes in different campaigns (for example, if we have two similar ad groups targeting different countries).