Everything you have written down about your australian whatsapp number
competitors, everything they write and say about themselves – this is their positioning. Now it’s time to dig into yourself to determine your uniqueness and reflect it in your text on the site.
3. Your value structure
Ask yourself a few questions and try to answer them as honestly as possible : What can you do in the context of your business? What is important to you in terms of your business? Who are you, what are you and your brand like? What more do you want for your industry and clients?
This stage turns out to be the most difficult of all. Because the brain tries to give you a template text, familiar phrases and excuses in order to quickly finish this unusual work. However, it is important, firstly, to write down everything that comes to mind, and secondly, not to stop at the first 4-5 answers. Squeeze out the maximum information and save these texts.
Typically, when working on a brand platform, we conduct an in-depth interview with the company's management. It is the interview format that allows us to get a more complete picture of the value structure. Then we transcribe the text to "pull" the main meanings out of it. Everything you write down at this stage is the value structure of your company. It is this value structure that should organically overlap with the values of your audience. Then the positioning will be congruent, or, more simply, sincere.
Key Benefits
Once these steps are completed, you have everything your customers want, what your competitors say about themselves, and what you think about it. Based on this data, you need to write your own key benefits and company text on the website.
Once again, look at what your competitors are saying. For example , "we always meet deadlines!" Is this important to your buyer? What is your quality like? How did you formulate it for yourself? Maybe you didn't mention it at all, or you wrote, "I value my client's time." Then in the text about your advantage, write, "we value our clients' time, so we always meet deadlines" and something else...
This will be an important message for the target audience, and at the same time original, different from the text of your competitors.
Or another example . Your opponents' resource says: "We have the lowest prices on the market!" We reco