Google Analytics is a web platform, provided as a free service by Google, where saudi arabia whatsapp number the analysis and statistics of data regarding different categories are collected. These categories, such as traffic, users, channels and pages, are the main subject as their behavior is studied with the aim of improving the performance of the online business.
Active since 2005 under the name Universal Analytics with the possibility of a more in-depth paid version called Analytics 360 , it will soon be consolidated as a single platform under the name Google Analytics 4, the version launched in 2020, much more advanced and complete.
Google Analytics 4: Here's everything you need to know to get started.. When it comes to Digital Marketing, Google Analytics is undoubtedly a fundamental tool for monitoring the success of your online performance.
It has been announced that Universal Analytics will only be available until July 1, 2023, and Analytics 360 until October 1, 2023, so it is highly recommended to already make the move to GA4. The first advantage is that all past data will be imported to the new platform, and this is very useful because after 6 months from the closure of UA the data will no longer be available.