Does your website have a main purpose or focus?
Posted: Sat Jan 18, 2025 5:58 am
In other words, writing about topics that are not relevant to your field or industry will result in useless content.
Google suggests that answering “yes” to the following questions can indicate that you’re on the right track in creating useful content:
Does your business or website have an existing or anticipated audience?
If they visited your website directly, would they find the content useful?
If the answer to any of these questions is no, then it could be a red flag that you’re writing content for search engines instead of humans:
Do you produce a lot of content on different topics in the hope that some of it will perform well in search results?
Do you write certain content simply because they are trending, rather than because you would write it for your existing readers?
Have you decided to go into some niche subject area without any real expertise, but mainly because you think you’ll get search traffic?
2. Give adequate answers to audience questions
Google defines useful content as content that teaches people bulgaria b2b leads something they want to know or helps them complete a task.
When you write content for your audience, you should be providing them with the answers they are looking for, or helping them find solutions to the problems that originally led them to your website.
Put yourself in your audience’s shoes. What pain points are they trying to alleviate? What solutions do they need? What information are they looking for when they type a query into Google?
Once you understand exactly what your audience wants, you can then go about creating content that gives them all the information they need.
To help you stay on the right track when creating useful content, Google recommends asking yourself the following questions:
Does your content make readers feel like they need to search again to get better information from other sources?
After reading your content, do people feel like they’ve learned enough to help achieve their goals?
3. Provide an excellent user experience (UX)
Google also recommends asking yourself whether people who read your content would have a satisfying experience.
Google suggests that answering “yes” to the following questions can indicate that you’re on the right track in creating useful content:
Does your business or website have an existing or anticipated audience?
If they visited your website directly, would they find the content useful?
If the answer to any of these questions is no, then it could be a red flag that you’re writing content for search engines instead of humans:
Do you produce a lot of content on different topics in the hope that some of it will perform well in search results?
Do you write certain content simply because they are trending, rather than because you would write it for your existing readers?
Have you decided to go into some niche subject area without any real expertise, but mainly because you think you’ll get search traffic?
2. Give adequate answers to audience questions
Google defines useful content as content that teaches people bulgaria b2b leads something they want to know or helps them complete a task.
When you write content for your audience, you should be providing them with the answers they are looking for, or helping them find solutions to the problems that originally led them to your website.
Put yourself in your audience’s shoes. What pain points are they trying to alleviate? What solutions do they need? What information are they looking for when they type a query into Google?
Once you understand exactly what your audience wants, you can then go about creating content that gives them all the information they need.
To help you stay on the right track when creating useful content, Google recommends asking yourself the following questions:
Does your content make readers feel like they need to search again to get better information from other sources?
After reading your content, do people feel like they’ve learned enough to help achieve their goals?
3. Provide an excellent user experience (UX)
Google also recommends asking yourself whether people who read your content would have a satisfying experience.