According to the Annual Ecommerce Study 2022, prepared by IAB Spain in collaboration with Elogia, the number of online shoppers has grown to 24.7 million Spaniards. There is a higher percentage of young and middle-aged customers (35-44 years old) and a greater preference for hybrid channels, combining online and in-person experiences.
While the number of users who exclusively use the online channel is increasing, the number of buyers who exclusively use the offline channel is decreasing.
It is clear that the use of e-commerce is becoming more widespread, email database lists poland even though purchasing habits vary greatly depending on the age of users.
And with the proliferation of online stores, the platforms that host these stores have also increased : marketplaces .
Let's first see what a marketplace is and what it means to be in it.
What is a marketplace?
A marketplace is a large store of stores, that is, it is a distribution platform where e-commerce sites offer their products and services, in the same way that offline shopping centers do with products and services from physical stores.
In short, it is an e-commerce website in which different brands and sellers participate, offering their products or services.
The marketplace is a digital showcase where you can find any product at any time and from anywhere.