Make your best sellers visible
Posted: Sun Dec 22, 2024 6:05 am
Let your prospects know which products or services your customers choose the most. There's a reason they're your top products! And they'll love to know why they sell so well (this also applies to your top-selling projects or the business problems you solve most often).
You can brag a little about your good grades.
You've done a good job, you've been rated well on different platforms and you've been left with flattering comments. So why not show it on your website? You've surely seen those restaurants that put their TripAdvisor rating on their window display! Or hotels boasting about their almost 5 stars on Booking... Now it's your turn, remember that in B2B business, your website is your window display.
Show the logo of companies you have already worked with
If you manage to get a couple of testimonials from profiles similar to your ideal clients, take country area code philippines advantage of it! Whether it's a testimonial video for YouTube and your networks, a downloadable case study in which you explain the problem in detail and how you were able to find a solution, a quote with a photo of the subject in question on your website... Wouldn't it give you confidence to find a company that offers you all this material?
Highlight the sectors in which you specialize
If at this point you are thinking that you specialize in all sectors, we recommend reading this note on How to Define Your Value Proposition
And of course, don't forget:
Check every detail of your website. An outdated site, a broken link, a sloppy or poor quality appearance, does not generate confidence.
Have an organic positioning strategy (SEO) so that your business is always in the first places when your prospects search for you on Google, YouTube or Bing.
Generate valuable content regularly. Publish at least once a month on your blog and once a week on the social networks where you have a presence. Or do you write to companies that haven't published anything for three months?
Take care of your image on all channels: what people say about your company and where (monitoring), how you respond to users' questions, what images you use, how many followers you have, what forums you participate in, who you interact with publicly. Remember that everything communicates and helps build the brand image!
Add your business to specialized directories in your sector.
Because in the end, before selling a product or service, what we are selling is trust: we are asking for someone's valuable money and time in exchange for a promise to improve their current conditions.
And in this, using Social Proof in favor of our brand to build that trust in digital channels is a very powerful tool for marketing and will undoubtedly make life easier for sales. We will be helping prospects to speed up their passage through the different stages of the funnel, because they will quickly identify that all those promises and nice phrases they see on our website have been validated and verified by other people.
Have you put yourself in your prospects' shoes when searching for information about your company, products and services? It's a good exercise, you'll surely be surprised by what you find and you'll want to improve some things.
You can brag a little about your good grades.
You've done a good job, you've been rated well on different platforms and you've been left with flattering comments. So why not show it on your website? You've surely seen those restaurants that put their TripAdvisor rating on their window display! Or hotels boasting about their almost 5 stars on Booking... Now it's your turn, remember that in B2B business, your website is your window display.
Show the logo of companies you have already worked with
If you manage to get a couple of testimonials from profiles similar to your ideal clients, take country area code philippines advantage of it! Whether it's a testimonial video for YouTube and your networks, a downloadable case study in which you explain the problem in detail and how you were able to find a solution, a quote with a photo of the subject in question on your website... Wouldn't it give you confidence to find a company that offers you all this material?
Highlight the sectors in which you specialize
If at this point you are thinking that you specialize in all sectors, we recommend reading this note on How to Define Your Value Proposition
And of course, don't forget:
Check every detail of your website. An outdated site, a broken link, a sloppy or poor quality appearance, does not generate confidence.
Have an organic positioning strategy (SEO) so that your business is always in the first places when your prospects search for you on Google, YouTube or Bing.
Generate valuable content regularly. Publish at least once a month on your blog and once a week on the social networks where you have a presence. Or do you write to companies that haven't published anything for three months?
Take care of your image on all channels: what people say about your company and where (monitoring), how you respond to users' questions, what images you use, how many followers you have, what forums you participate in, who you interact with publicly. Remember that everything communicates and helps build the brand image!
Add your business to specialized directories in your sector.
Because in the end, before selling a product or service, what we are selling is trust: we are asking for someone's valuable money and time in exchange for a promise to improve their current conditions.
And in this, using Social Proof in favor of our brand to build that trust in digital channels is a very powerful tool for marketing and will undoubtedly make life easier for sales. We will be helping prospects to speed up their passage through the different stages of the funnel, because they will quickly identify that all those promises and nice phrases they see on our website have been validated and verified by other people.
Have you put yourself in your prospects' shoes when searching for information about your company, products and services? It's a good exercise, you'll surely be surprised by what you find and you'll want to improve some things.