Promotion of own industry and industrial Internet resources. Content marketing
A proprietary resource is a must have for companies that are serious about marketing and brand promotion. The development of a proprietary industry and industrial Internet resource pursues the following goal: to gather all potential B2B clients of the company in one place, where they can get expert knowledge from blog articles, relevant information, announcements of sales of goods and services and make a faster decision about a purchase. The portal is promoted using advertising tools, content marketing tools for B2B, allowing to increase business recognition.
The portal can be large-scale or be a separate section of the site in the form of an industry database.
The knowledge base allows the client to learn, read blog articles, receive up-to-date information about the company's products and brand, helping to build sustainable and mutually beneficial communication.
Content marketing tools are rich people data package actively used to form a knowledge base. If you manage to attract a client with interesting and useful articles that he trusts, then trust in the company's products will also grow. Be sure to use this marketing tool if you are seriously thinking about promoting your brand.
Consumer loyalty
Source: shutterstock.com
Preparing to Develop a B2B Marketing Strategy
It was said above that strategies in B2B marketing and B2C marketing are very different. The content and marketing materials used in one case or another are different.
When developing a marketing strategy, you need to do the following:
Formulate your brand positioning
This step is a necessary condition that will allow you to develop a productive B2B marketing strategy for your company. It is important to determine who, when, for what reason and how defines the brand identity or how the company appears in the buyer's perception.
Create a company positioning message that inspires trust in your potential customers.
Select your target audience
Identify the people who make up your target audience or are interested in your company's products. This will allow you to create a customer profile, prepare the right content for them, and understand the motives that motivate them to make a deal.
Perform a competitive analysis
An important stage of B2B marketing of a company is conducting a marketing research of the market. You will be able to evaluate the content of the product that your competitors sell to their customers. It is important to take into account a number of conditions:
What specific products are sold by competitors?
Tactics and sales dynamics of competitors.
Marketing content used by competitors, their activity on social networks.
This information will allow you to see the weak links in your strategy, prospects and risks, the pros and cons of your competitors.
Explore available marketing channels
When researching your company's competitors, you will find various types of marketing tools that bring them success, as well as those that they have not used in their B2B marketing. Taking into account the qualities of your target audience, the pros and cons of your competitors, select marketing promotion methods that will allow you to not only optimize your existing strategy, but also develop new ones.