LinkedIn is also improving its expert profiles. Contributors to LinkedIn’s collaborative AI-generated articles can now be designated as a “top voice” in their field. These badges will be prominently displayed on brazil b2b leads their profile and next to their contributions, effectively demonstrating their expertise to the community. Users will also learn who is engaging with their content.
This premium service further simplifies the lead generation process. Call-to-action buttons that previously only appeared on profiles will now appear in follower feeds, following the user's posts. Experts say this constant visibility can increase conversion rates by more than 20%.
3. LinkedIn Accelerate Ads
LinkedIn has announced the launch of Accelerate, a new AI-powered automated campaign creation tool that builds end-to-end B2B marketing campaigns in minutes. Accelerate analyzes a company's website, LinkedIn page, and previous ads to recommend campaigns with optimized targeting, creative, and placement. Users can adjust recommendations before launching.
Accelerate also provides continuous optimization through features such as predictive audience and performance summaries. Accelerate, currently in a limited English-language beta test, builds on LinkedIn's existing automation tools that have already improved performance metrics like cost-per-conversion and cost-per-lead.
The new experience will leverage artificial intelligence to analyze posts
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