The measurements they were comparing each other or
Posted: Sun Jan 19, 2025 10:13 am
Business digital content marketing strategies often focus on the individual results of various channels and then try to weigh which is more effective. In your company, you might compare campaign results from Twitter versus Facebook or be running tests to see if your most effective Google campaigns are search or YouTube videos. All the while, you are receiving metrics from each platform and trying to hyper-target the right group.
If this is how things are working in your company, you’re siloed and might have different products belarus phone number data handled by different groups or teams. Maybe the various channels each have their own strategy and team. Are they competing against one another to see who can produce the best results? If so, why? Every customer that finds you has been on a journey, and that journey has likely included multiple channels that your teams use for marketing.
each channel against were measuring the same potential customers at different segments of that journey. Yet your teams have been treating their data and results as separate from one another. Imagine driving down the freeway, and every two miles, the same company has a billboard totally different from the last, maybe with varying numbers of contact or offers or segments targeted.
If this is how things are working in your company, you’re siloed and might have different products belarus phone number data handled by different groups or teams. Maybe the various channels each have their own strategy and team. Are they competing against one another to see who can produce the best results? If so, why? Every customer that finds you has been on a journey, and that journey has likely included multiple channels that your teams use for marketing.
each channel against were measuring the same potential customers at different segments of that journey. Yet your teams have been treating their data and results as separate from one another. Imagine driving down the freeway, and every two miles, the same company has a billboard totally different from the last, maybe with varying numbers of contact or offers or segments targeted.