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Remarketing to increase e-commerce revenue

Posted: Sun Jan 19, 2025 10:49 am
by aminaas1576
Balance and layout strategy for LINE, EDM, and advertising remarketing
Shopping cart unchecked reminders are not a new concept for e-commerce. Shopping cart remarketing through digital advertising and EDM has also been practiced for many years.

"In terms of cost, EDM is definitely the lowest, followed by LINE, where advertising is the most expensive. But in terms of conversion rate, LINE promotion is the highest."

The marketing team of BONNY & READ jewelry shared that they attach great importance to various remarketing tools and can maximize benefits by using them in parallel. Among them, "LINE push" is closest to the sweet spot among all remarketing channels.

BONNY & READ attaches great importance to shopping cart
On the shopping cart outstanding reminder, BONNY & READ accessories will stagger the time arrangements of "LINE messages" and "Email notifications", using a relay method to lead customers to philippines email list place orders.

In addition to reminding customers to shop,
In Taiwan, LINE is the most popular "instant messaging" software across all age groups. In addition to being suitable for notification of real-time messages, it also has strong two-way communication characteristics.

The BONNY & READ accessories team also said that some customers will take the initiative to raise questions about the products after receiving the push of unfinished products in their shopping carts. In many cases, the problems are solved and the customers will naturally place an order.

Precise promotion is not just a matter of imagination, the system will take over for you to retrieve lost orders.
The most accurate audience is the customers browsing the official website, and the most attractive content is the products in their shopping cart.

Omnichat imports customers from the website into official LINE accounts for you, binds identities, automatically pushes unfinished items in the shopping cart, and uses the most cost-effective marketing costs to create high results.

Connect to the Omnichat system and your official website data to get twice the result with half the effort.