However, not all stats are considered equal. The four most important ones to pay attention to are: 1. Unique visitors Unique visitors are among the most critical metrics when considering how to market a SaaS product. Page views are how many times someone opened a page. Unique visitors are a more distinctive metric. It measures how many new people have opened a web page.
Page views could be the same people opening the same pages over and over. Unique indicates cambodia phone number data the person opening a page has never done it before. That makes it a key metric because it clarifies how much new traffic is visiting your web pages. It is a sign of how well your marketing tactics are working. By design, marketing assets like ads and SEO should send new people to your website.
change your strategy. If that number is high, though, you know what you are doing is successful. 2. Lead-to-customer rate Lead-to-customer measures how many conversions occur, so how many leads become customers as a percentage. If you show a 10% lead-to-customer rate and had 500 customers during the month, 50 were conversions. The higher this number, the better your marketing and sales tactics are working.