Credibility Making a promise in any situation requires a level of credibility, or the meaning of a promise doesn’t matter. If you can’t provide the experience you promise, your brand’s reputation will take a hit and you’ll risk losing customers and revenue. 3. Differentiator Your brand promise needs to be different from your competition. Think about it this way: your company is distinct from your competitors, and you have a reason for not being identical.
Your differentiator is something to be proud of and it needs to be explained to customers so they canada phone number data know why your company is preferable over the competition. 4. Memorability Similar to taglines, brand promises need to be memorable. You want the promise you make to stick with customers and prospects even after they’ve read or heard it. By creating something memorable that people want to embrace, you can have an easier time implementing your marketing and brand strategies.
5. your brand promise to inspire. This creates a connection between your brand and your audience, and people will rise to the challenge your inspiring message sends. The emotional connection you can build with your audience will bring them back to your company. Developing a new business category: how to make your brand stand out from the competition The Brand Promise Formula After you’ve addressed the building blocks of your brand promise, it’s time to put it together.