Email marketing for the fashion industry history
Posted: Sun Dec 22, 2024 6:33 am
One of the lessons you need to learn quickly is that, just like any other form of business, profits come from profits. However, a large number of online fashion brands want to make profits by offering the same incentive: promotion codes or discounts.
Some companies, however, take a different approach: they focus on the values they stand for. indonesia phone number details Instead of revealing a unique code, they share their brand message and inspire their subscribers. In this way, they also humanize the brand through email marketing for the fashion sector. And they don't risk losing money because the discount is the only way they have left to sell.
6.- What can the content of your email be like?
Unfortunately, the first thing companies do with email marketing for the fashion sector is sell their products. They create absolutely commercial pieces. And as a result, boring brands with endless items of clothing are created. In other words, users only know the companies' articles, they don't know what's behind them because there is hardly any added value. However, there are some alternatives and types of content that you can design to make an impression:
A.- Tell your story
One of the best email marketing practices for the fashion industry is to introduce yourself long before a user makes a purchase. In fact, they will prefer to know who is behind your business before giving you their money.
B.- Share fashion tips
Email marketing for the fashion sector tips
Emailing products that your customers don't know how to use doesn't make sense in fashion marketing strategies. Therefore, you need to use your email content to educate your subscribers about the latest styles and how to wear certain items.
In this case, you could try your staff. They could participate in your blog and share how they use their favorite items. This way, each one could answer the questions of specific segments. Men, women, plus sizes, tendency to wear dark colors, etc.
C.- Guest blogging
Email marketing for the fashion sector blogging
Not all of a fashion brand's success should be based on macro-influencers. Partnering with a local fashion blogger who can create a post on their own blog can achieve the same results. And you'll gain credibility, too.
They can write about how they create their favorite outfits and from there, you could create a collection with related items. By sharing that post via email, you'll nurture your potential customers and provide a fresh dose of content.
Check out Urban Outfitters' guest blog with surfer Mick Rodgers. Depending on the size of your store and the capabilities of your marketing team, you might be able to create these emails once or twice a month.
7.- Of course, there are also promotions
Email marketing for the fashion sector promotion
Now that your subscribers have received their welcome email, a thank you, and various pieces of content, it's time to run your first sales campaign.
When it comes to purchases made as a result of receiving an email, you should know that this channel has the highest conversion rate, at 66%. It beats social media, among other channels.
Define what your offer will be
The first step of any promotional email is to choose your offer . If you're selling specific products, segment your contact list so that the right offer reaches the right customers. You can start with this example of an objective:
Increase your average order value . A 20% discount might lead to more sales, but it will also hurt your bottom line. Include a minimum threshold that customers need to qualify for the discount. This will help you get more sales while increasing your average order value.
But how to do it?
Get rid of overstocked or old items . Your inventory may be full of sunglasses that didn't sell in the summer. But your customers don't need to know that. Give them away for free to customers who spend a certain amount of money.
Encourage repeat purchases. Instead of offering a discount, give away loyalty points. On average, 40% of an ecommerce store's sales are generated by just 8% of its customers.
8.- Don't forget cross-selling
Email marketing for the fashion sector cross selling
Personalized emails deliver 6x higher conversion rates compared to generic, mass emails.
Forget about trying to sell customers items they don't really need. That's why you have a good database segmentation. In addition, you know the interests of each customer and you follow them through cookies and retargeting. Therefore, the biggest mistake you can make is to offer them products that they don't want . Don't make that mistake.
However, you can't forget transactional emails, such as abandoned shopping cart emails . They will help you re-engage customers and not miss out on unique sales opportunities.
The ideal thing in this case is to try to create your campaign with the MDirector email marketing tool . You will have at your disposal a professional email marketing platform that will provide your business with all the necessary tools so that your emails retain the maximum number of customers.
Some companies, however, take a different approach: they focus on the values they stand for. indonesia phone number details Instead of revealing a unique code, they share their brand message and inspire their subscribers. In this way, they also humanize the brand through email marketing for the fashion sector. And they don't risk losing money because the discount is the only way they have left to sell.
6.- What can the content of your email be like?
Unfortunately, the first thing companies do with email marketing for the fashion sector is sell their products. They create absolutely commercial pieces. And as a result, boring brands with endless items of clothing are created. In other words, users only know the companies' articles, they don't know what's behind them because there is hardly any added value. However, there are some alternatives and types of content that you can design to make an impression:
A.- Tell your story
One of the best email marketing practices for the fashion industry is to introduce yourself long before a user makes a purchase. In fact, they will prefer to know who is behind your business before giving you their money.
B.- Share fashion tips
Email marketing for the fashion sector tips
Emailing products that your customers don't know how to use doesn't make sense in fashion marketing strategies. Therefore, you need to use your email content to educate your subscribers about the latest styles and how to wear certain items.
In this case, you could try your staff. They could participate in your blog and share how they use their favorite items. This way, each one could answer the questions of specific segments. Men, women, plus sizes, tendency to wear dark colors, etc.
C.- Guest blogging
Email marketing for the fashion sector blogging
Not all of a fashion brand's success should be based on macro-influencers. Partnering with a local fashion blogger who can create a post on their own blog can achieve the same results. And you'll gain credibility, too.
They can write about how they create their favorite outfits and from there, you could create a collection with related items. By sharing that post via email, you'll nurture your potential customers and provide a fresh dose of content.
Check out Urban Outfitters' guest blog with surfer Mick Rodgers. Depending on the size of your store and the capabilities of your marketing team, you might be able to create these emails once or twice a month.
7.- Of course, there are also promotions
Email marketing for the fashion sector promotion
Now that your subscribers have received their welcome email, a thank you, and various pieces of content, it's time to run your first sales campaign.
When it comes to purchases made as a result of receiving an email, you should know that this channel has the highest conversion rate, at 66%. It beats social media, among other channels.
Define what your offer will be
The first step of any promotional email is to choose your offer . If you're selling specific products, segment your contact list so that the right offer reaches the right customers. You can start with this example of an objective:
Increase your average order value . A 20% discount might lead to more sales, but it will also hurt your bottom line. Include a minimum threshold that customers need to qualify for the discount. This will help you get more sales while increasing your average order value.
But how to do it?
Get rid of overstocked or old items . Your inventory may be full of sunglasses that didn't sell in the summer. But your customers don't need to know that. Give them away for free to customers who spend a certain amount of money.
Encourage repeat purchases. Instead of offering a discount, give away loyalty points. On average, 40% of an ecommerce store's sales are generated by just 8% of its customers.
8.- Don't forget cross-selling
Email marketing for the fashion sector cross selling
Personalized emails deliver 6x higher conversion rates compared to generic, mass emails.
Forget about trying to sell customers items they don't really need. That's why you have a good database segmentation. In addition, you know the interests of each customer and you follow them through cookies and retargeting. Therefore, the biggest mistake you can make is to offer them products that they don't want . Don't make that mistake.
However, you can't forget transactional emails, such as abandoned shopping cart emails . They will help you re-engage customers and not miss out on unique sales opportunities.
The ideal thing in this case is to try to create your campaign with the MDirector email marketing tool . You will have at your disposal a professional email marketing platform that will provide your business with all the necessary tools so that your emails retain the maximum number of customers.