“that social and managerial process aimed at satisfying needs and requirements australia email list through processes of creation and exchange of products and values”.
For this reason, the orientations and behaviors of one's targets are studied, to create an offer that corresponds to their requests. A concept that is now consolidated, on which hundreds of new software & analysis tools have been developed, which have in a short time literally revolutionized the way in which marketing works.
Today we talk about the so-called Data-Driven Marketing and its strategies that involve every phase of the process, from the creation to the distribution of the advertising message, up to the collection of data (last and first step).
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But what data do we need to know about our customers?
Demographic data , related to gender, age, residence, work, marital status, income
Behavioral data , mainly coming from the analysis of behavior on the web, such as the time spent on a site, the path taken, the type of content most searched for, the most used keywords , the user's interests
Brand interaction data , such as subscription to the newsletter , the type of products purchased on your e-commerce site, the frequency of