How to write a foolproof email subject line and increase your open rate
Posted: Sat Dec 21, 2024 4:40 am
How would you open a can without a can opener?
There is a scene in the movie The Pianist where the protagonist finds a can of pickles in the rubble of a house. He hasn't eaten for several weeks, but he can't open it without the right tool .
Difficult, right?
If we make a simile, the email is the job seekers data can, while the subject is the can opener .
Or put another way: you can have a good email, but if you don't have an eye-catching subject that invites people to open it, it won't do you any good .
To prevent this from happening to you, I have prepared this post in which I explain:
The importance of the subject in emails.
The 5 keys to writing the definitive “open emails” subject line.
10 tips to make your business foolproof.
Ready to crack open the can and boost your open rate? Here we go.
Why is the subject of an email so important?
Nothing is more frustrating than designing an autoresponder with emails worthy of Joseph Sugarman (one of the best copywriters in history), only to have no one open them .
You grind your teeth first, then let out a deep sigh of sadness.
And you ask yourself: “ What am I doing wrong? Why aren’t my emails opening? ”
You can write an email that provides a lot of value, that is useful and tells a really cool story, but if the subject line doesn't attract attention... you won't achieve much .
According to ConvinceandConvert.com , more than 35% of users decide whether to open an email based solely on the subject .
What's more, I assure you that in my personal case, if I receive an email with a dull or unattractive subject, I don't even consider opening it, it goes straight to the trash .
How to prevent this from happening to your emails?
By hammering away at the subject line to make it good enough to get your subscribers' attention . And that, my friend , is an art.
There is a scene in the movie The Pianist where the protagonist finds a can of pickles in the rubble of a house. He hasn't eaten for several weeks, but he can't open it without the right tool .
Difficult, right?
If we make a simile, the email is the job seekers data can, while the subject is the can opener .
Or put another way: you can have a good email, but if you don't have an eye-catching subject that invites people to open it, it won't do you any good .
To prevent this from happening to you, I have prepared this post in which I explain:
The importance of the subject in emails.
The 5 keys to writing the definitive “open emails” subject line.
10 tips to make your business foolproof.
Ready to crack open the can and boost your open rate? Here we go.
Why is the subject of an email so important?
Nothing is more frustrating than designing an autoresponder with emails worthy of Joseph Sugarman (one of the best copywriters in history), only to have no one open them .
You grind your teeth first, then let out a deep sigh of sadness.
And you ask yourself: “ What am I doing wrong? Why aren’t my emails opening? ”
You can write an email that provides a lot of value, that is useful and tells a really cool story, but if the subject line doesn't attract attention... you won't achieve much .
According to ConvinceandConvert.com , more than 35% of users decide whether to open an email based solely on the subject .
What's more, I assure you that in my personal case, if I receive an email with a dull or unattractive subject, I don't even consider opening it, it goes straight to the trash .
How to prevent this from happening to your emails?
By hammering away at the subject line to make it good enough to get your subscribers' attention . And that, my friend , is an art.