7 OOH Media Trends to Explore in 2024
Posted: Sun Dec 22, 2024 6:38 am
In the midst of the digital transformation era , saying that OOH (Out Of Home) Media is one of the trends for communication in 2024 seems unrealistic.
However, this campaign model continues to evolve, bringing opportunities to connect brands with their target audience. In addition, the format has adapted to new technologies and campaigns increasingly connect the physical space with the virtual world.
Want to learn more about OOH media and what new features it will bring next year? In this article, we will explain what this advertising model really is and how it can reinvigorate companies’ communication strategies.
What is OOH Media?
The term Out Of Home Media, or OOH , is also known as external media or out of home, in a more literal translation. Basically, this communication model serves to attract the public's attention in urban spaces, when people are on the move or in public spaces.
The most common examples of this functionality include billboards, advertising panels in shopping malls and shopping malls, vehicle graphics or even periodic installations in parks and busy streets of a city.
Seen as a trend for 2024, this media aims to attract the consumer's attention when they are out and about, as a reinforcement or brand reminder, and therefore must be impactful enough to generate a connection with their audience.
OOH Media Formats
From this brief introduction, it is clear that this model is quite traditional and has been undergoing remodeling in recent years, mainly by bringing a transmedia approach, where communication present in urban spaces interacts with digital campaigns.
Below, we have brought you the most well-known OOH Media formats on the market:
billboard: common on avenues and highways, the billboard is the traditional wooden or metal panel made to house an advertisement printed on paper or canvas;
posters: printed on paper, canvas or similar materials, usually hung on storefronts;
backlight: very common in bars and other types of night-time businesses, backlights are structures with internal lighting made for advertisements printed on translucent material;
frontlight: the frontlight differs only in that it presents external frontal lighting focused on the printed advertisement;
backbus or busdoor: these are advertisements placed on the back of buses.
DOOH (Digital Out Of Home) Media
In turn, DOOH Media is the digital version of Out Of Home. In other words, it uses technological structures and resources to transmit the desired message.
Generally more compact than the models used in the OOH version, digital pieces use LED panels, digital screens, QR Codes and other mechanisms to attract the attention of pedestrians and passengers who view the advertising materials.
Currently, OOH Media is seen as a trend precisely because of the update of the dissemination mechanisms, which are increasingly interactive and instigating, reinforcing purchasing and acquisition actions, making the discourse more vivid in the collective unconscious.
Creative trends for OOH Media
Pointed out by research and consultancies as one of the trends for 2024, it is important that it is viewed carefully by companies, so that the investments applied in this model are assertive and strategic.
Knowing the impact that Out Of Home Media can bring to your business, we have listed seven singapore phone number example OOH Media trends that are seen as intelligent and creative actions to attract good results.
Branding
One of its main aspects is its ability to build bonds with consumers and remain relevant in people's minds.
Therefore, special activations and differentiated campaigns that bring changes to the forms of acquisition and payment are one of the differentiating points. As an example, we can mention the interactive exchange stations of brands such as Heineken and Coca Cola.
Cultural Connection
Knowing the space where the OOH Media pieces will be installed is essential for the success of the campaign. And this does not only concern the country or state, but also the streets, neighborhoods and local environments, such as squares and shopping malls.
With this understanding, it is possible to create personalized advertising that will speak to cultural habits, thus bringing the brand and customers closer together.
Conscious influence
Due to its reach, this model has the potential to make a difference in the world, by sparking debates on important topics in the contemporary world, such as diversity, sustainability, preservation and inclusion.
You have probably seen advertising or government pieces on the streets encouraging people to seek more information on a certain topic, or even pressuring authorities to approve laws that will bring benefits to the population as a whole.
In this way, Out Of Home Media creates trends and raises public awareness about collective improvements, which generates genuine empathy with the brand or institution that carries out the campaign.
Gamification
The emergence of new technologies means that the media in question can always bring good practices to their actions. Transmedia campaigns involving gamification are not necessarily new, but they always manage to captivate potential consumers.
Through QR Codes and other access points, it is possible to attract the attention of those passing by OOH Media pieces, guiding them to digital games that generate rewards for participants.
Innovation in public space
Whether through 3D billboards or curious installations, such as the use of vehicles or elements that refer to the product sold by the brand, the installations attract the attention of pedestrians and drivers in the urban space.
Even if they cannot interact with the action at the time, the use of OOH Media in an innovative way records images in memory, leading the public to research the subject and thus reach the objective proposed by the brand.
Urban showcases
Whether in street shops or galleries, it is often possible to be daring and bring in different elements that attract the attention of regular customers.
Ikea, for example, has already used urban spaces, such as walls, doors and windows of apartments and houses, to showcase its products and thus increase the publicity of its stores.
Creative adaptation
Finally, it is worth remembering that packaging itself can become part of OOH Media. Transforming typical brand elements can redefine the meaning of the product for the target audience and generate a positive impact.
A very common practice is widely used by food companies that want to attract children's attention. By bringing playful elements to meals, they can overcome initial fears and make both parents and children view eating in a healthier way.
As we approach 2024, Out Of Home Media is reinventing itself, embracing technological innovations and strategies more aligned with the expectations of the modern consumer.
Keeping an eye on these trends is essential for marketers looking to maximize the impact of their campaigns and ensure relevance in the competitive advertising landscape. Get ready to explore the possibilities that the future of OOH Media holds.
However, this campaign model continues to evolve, bringing opportunities to connect brands with their target audience. In addition, the format has adapted to new technologies and campaigns increasingly connect the physical space with the virtual world.
Want to learn more about OOH media and what new features it will bring next year? In this article, we will explain what this advertising model really is and how it can reinvigorate companies’ communication strategies.
What is OOH Media?
The term Out Of Home Media, or OOH , is also known as external media or out of home, in a more literal translation. Basically, this communication model serves to attract the public's attention in urban spaces, when people are on the move or in public spaces.
The most common examples of this functionality include billboards, advertising panels in shopping malls and shopping malls, vehicle graphics or even periodic installations in parks and busy streets of a city.
Seen as a trend for 2024, this media aims to attract the consumer's attention when they are out and about, as a reinforcement or brand reminder, and therefore must be impactful enough to generate a connection with their audience.
OOH Media Formats
From this brief introduction, it is clear that this model is quite traditional and has been undergoing remodeling in recent years, mainly by bringing a transmedia approach, where communication present in urban spaces interacts with digital campaigns.
Below, we have brought you the most well-known OOH Media formats on the market:
billboard: common on avenues and highways, the billboard is the traditional wooden or metal panel made to house an advertisement printed on paper or canvas;
posters: printed on paper, canvas or similar materials, usually hung on storefronts;
backlight: very common in bars and other types of night-time businesses, backlights are structures with internal lighting made for advertisements printed on translucent material;
frontlight: the frontlight differs only in that it presents external frontal lighting focused on the printed advertisement;
backbus or busdoor: these are advertisements placed on the back of buses.
DOOH (Digital Out Of Home) Media
In turn, DOOH Media is the digital version of Out Of Home. In other words, it uses technological structures and resources to transmit the desired message.
Generally more compact than the models used in the OOH version, digital pieces use LED panels, digital screens, QR Codes and other mechanisms to attract the attention of pedestrians and passengers who view the advertising materials.
Currently, OOH Media is seen as a trend precisely because of the update of the dissemination mechanisms, which are increasingly interactive and instigating, reinforcing purchasing and acquisition actions, making the discourse more vivid in the collective unconscious.
Creative trends for OOH Media
Pointed out by research and consultancies as one of the trends for 2024, it is important that it is viewed carefully by companies, so that the investments applied in this model are assertive and strategic.
Knowing the impact that Out Of Home Media can bring to your business, we have listed seven singapore phone number example OOH Media trends that are seen as intelligent and creative actions to attract good results.
Branding
One of its main aspects is its ability to build bonds with consumers and remain relevant in people's minds.
Therefore, special activations and differentiated campaigns that bring changes to the forms of acquisition and payment are one of the differentiating points. As an example, we can mention the interactive exchange stations of brands such as Heineken and Coca Cola.
Cultural Connection
Knowing the space where the OOH Media pieces will be installed is essential for the success of the campaign. And this does not only concern the country or state, but also the streets, neighborhoods and local environments, such as squares and shopping malls.
With this understanding, it is possible to create personalized advertising that will speak to cultural habits, thus bringing the brand and customers closer together.
Conscious influence
Due to its reach, this model has the potential to make a difference in the world, by sparking debates on important topics in the contemporary world, such as diversity, sustainability, preservation and inclusion.
You have probably seen advertising or government pieces on the streets encouraging people to seek more information on a certain topic, or even pressuring authorities to approve laws that will bring benefits to the population as a whole.
In this way, Out Of Home Media creates trends and raises public awareness about collective improvements, which generates genuine empathy with the brand or institution that carries out the campaign.
Gamification
The emergence of new technologies means that the media in question can always bring good practices to their actions. Transmedia campaigns involving gamification are not necessarily new, but they always manage to captivate potential consumers.
Through QR Codes and other access points, it is possible to attract the attention of those passing by OOH Media pieces, guiding them to digital games that generate rewards for participants.
Innovation in public space
Whether through 3D billboards or curious installations, such as the use of vehicles or elements that refer to the product sold by the brand, the installations attract the attention of pedestrians and drivers in the urban space.
Even if they cannot interact with the action at the time, the use of OOH Media in an innovative way records images in memory, leading the public to research the subject and thus reach the objective proposed by the brand.
Urban showcases
Whether in street shops or galleries, it is often possible to be daring and bring in different elements that attract the attention of regular customers.
Ikea, for example, has already used urban spaces, such as walls, doors and windows of apartments and houses, to showcase its products and thus increase the publicity of its stores.
Creative adaptation
Finally, it is worth remembering that packaging itself can become part of OOH Media. Transforming typical brand elements can redefine the meaning of the product for the target audience and generate a positive impact.
A very common practice is widely used by food companies that want to attract children's attention. By bringing playful elements to meals, they can overcome initial fears and make both parents and children view eating in a healthier way.
As we approach 2024, Out Of Home Media is reinventing itself, embracing technological innovations and strategies more aligned with the expectations of the modern consumer.
Keeping an eye on these trends is essential for marketers looking to maximize the impact of their campaigns and ensure relevance in the competitive advertising landscape. Get ready to explore the possibilities that the future of OOH Media holds.