Roughly speaking,The inbound methodology has four stages: attract, convert, close and delight.This last phase is the one we will discuss in the following lines, since it is an important link in attracting new sales opportunities, thanks to the recommendations of others. To first understand why the best advertising for your company is a satisfied customer , let's analyze the following statistics:
Happy customers who get their problems resolved tell 4-6 people about their experience. – White House Office of Consumer Affairs.
A dissatisfied customer will tell 9-15 people about their experience. – White House Office of Consumer Affairs.
96% of dissatisfied customers do not complain, however 91% of them simply decide to leave and never come back – Financial Training services.
For every customer complaint there are 26 other unhappy customers who have remained silent - Lee Resource.
People are more likely to talk about bad service, in a complaint sense, than to express how pleased they were with a purchase. Remember the saying: if you do a hundred good things and one bad thing, people will remember you for the bad one? This same principle also applies to marketing and industries.
Dissatisfied customers are dangerous for a company's reputation because it is easy for them to spread the word about their bad experience.On the other hand, satisfied customers , even though they share the information with fewer people, their effect brings positive results, such as, for example, the purchase of a third party. People buy more from a “recommendation from a friend” than from an advertisement in digital media, since subjects who feel comfortable with the purchase or acquisition of a service or product, motivate others to do so.
We need to have close testimonies that validate our decisions, especially if they involve a short or long-term investment. In addition, we are always looking for successful purchases and there is nothing better than a person we trust recommending one to us.Word of mouth recommendations are the best promotion a brand can have.On the other hand, it is also important to understand what it really means to have a satisfied customer .
What characteristics does a satisfied customer have?
By definition,A satisfied customer is a person who pays a certain amount to access something that interests him or her and ultimately feels happy with his or her purchase.A customer can be a user (who uses a service) or a buyer (who purchases a product).
For inbound marketing , a satisfied customer is one who, at the end of the methodology, becomes a promoter of your brand. In fact, this is the main goal of this customer attraction technique, since it closes a cycle of content and strategies aimed at relational marketing .
Therefore,A satisfied customer will not only promote your virtues and benefits, but at the same time, will also bring you new sales opportunities,That is, more people who relate to your value proposition. This i philippines telegram s because you must be sure that the people who become your promoters attract your ideal audience, which in theory includes people similar to your clients.
To more accurately establish what type of clients you have or need, inbound marketing suggests creating a “buyer persona,” which is a profile that summarizes the characteristics of your buyers. For example: sex, age, city, problems, needs, and motivations.
A satisfied customer , on the other hand, is always attentive to the content you publish. They subscribe to your newsletter and follow you widely on social media, interacting with you through comments or direct messages. You build a customer who likes to make you a part of their daily life because of the great value you add to their life.
What does customer satisfaction really mean and why is it so important?
Many organizations worldwide are working to ensure that customer satisfaction is an important benchmark when measuring commercial excellence among companies. Customer satisfaction, as a global indicator, refers to the level of satisfaction that a person has when making a purchase or using a service.
The logic within inbound marketing indicates that the greater the satisfaction, the greater the possibility that the client will buy or contract services with the company again.Customer satisfaction can be defined as the emotional level of an individual after comparing the perceived performance of a product or service, in relation to the expectations that were created around it.
Customer satisfaction is an important strategy in any business model, since it guarantees a high level of customer satisfaction.It is a guarantee that the company is on the right path and that it is interacting positively with its communities.On the other hand, customer satisfaction has had a great impact on the inbound methodology , to the point that companies from all sectors are developing strategies to achieve it.
A satisfied customer is the best advertising for your company, because it gives others the power to praise how successful your engagement with your buyers is, how well you know them and the level of quality your products and/or services possess.