Conversion Tracking: Identify which pages and keywords drive the most leads or sales.
How to put it into practice:
Set goals or ecommerce tracking to measure conversions and revenue streams.
Periodically review metrics (pages/session, time on page) to detect strengths and weaknesses of your content.
2. Google Tag Manager Optimization
What it is: Google Tag Manager (GTM) makes it easy to add and update marketing tags, analytics scripts, and tracking codes without directly altering your site's code.
Why it is important:
Efficiency: Quickly deploy new labels or update existing ones poland phone number without developer assistance.
Detailed Tracking: Set triggers and variables to measure specific user actions, from video views to form submissions.
How to put it into practice:
Add the GTM container code to your site.
Create tags for Analytics, event tracking, remarketing pixels, and A/B testing scripts.
Test your changes in GTM preview mode before publishing.
3. Google Search Console integration to fix crawl errors
What it is: Google Search Console provides insights into crawl errors, index coverage, mobile usability, and search performance—directly from Google’s perspective.