everything is focused on a single objective: selling
Posted: Sun Dec 22, 2024 6:50 am
There is, in fact, a typology that we could classify as a multipurpose website that we will see later and finally.
Next, I will explain what subclasses we can find in each website classification and how we can define business objectives and their KPIs.
Ecommerce: objectives and KPIs
We all know what e-commerce is, so I don't think it's worth explaining them beyond what you already know: they are sites made to sell.
How to measure a website - Types of e-commerce
In this type of e-commerce, sales are made from the company to the final consumer, you know a lot.
I would like to give another example, telegram group philippines but it would not be fair.
Amazon is the B2C ecommerce par excellence and, if you are going to set one up, you have to look at what they do and how they do it to sell on Amazon .
Amazon's goal is to sell and get you to come back (to buy).
How do we define the objectives of this site and how can we measure them?
How to measure a website - KPIs for e-commerce
As you can see, the objective determines the structure and elements that the website must have to achieve its objective.
In this case, elements that lead to sales to the customer must be introduced in order to achieve more sales.
And how do we measure it? With the conversion rate.
If the conversion rate increases, you are meeting your goal.
How to measure a website - Conversion rate
Google Analytics is sufficient to measure the conversion rate.
Of course, in addition to knowing all these typologies, you must have a digital marketing plan with measurable objectives to be able to develop it.
Next, I will explain what subclasses we can find in each website classification and how we can define business objectives and their KPIs.
Ecommerce: objectives and KPIs
We all know what e-commerce is, so I don't think it's worth explaining them beyond what you already know: they are sites made to sell.
How to measure a website - Types of e-commerce
In this type of e-commerce, sales are made from the company to the final consumer, you know a lot.
I would like to give another example, telegram group philippines but it would not be fair.
Amazon is the B2C ecommerce par excellence and, if you are going to set one up, you have to look at what they do and how they do it to sell on Amazon .
Amazon's goal is to sell and get you to come back (to buy).
How do we define the objectives of this site and how can we measure them?
How to measure a website - KPIs for e-commerce
As you can see, the objective determines the structure and elements that the website must have to achieve its objective.
In this case, elements that lead to sales to the customer must be introduced in order to achieve more sales.
And how do we measure it? With the conversion rate.
If the conversion rate increases, you are meeting your goal.
How to measure a website - Conversion rate
Google Analytics is sufficient to measure the conversion rate.
Of course, in addition to knowing all these typologies, you must have a digital marketing plan with measurable objectives to be able to develop it.