Have a clear vision of the goal to be achieved
Posted: Tue Jan 21, 2025 6:19 am
By defining clear and concrete objectives, each party can have precise elements for carrying out the campaign. The influencer's work will be reinforced because he will be able to check that each action corresponds to the specifications you have described in the briefing. In this sense, according to an article published on e-marketing.fr, 59% of influencers would like to have a more concrete vision of the campaign objectives and 61% would like to know more about the products and services of the company for which they publish content. So there is a real expectation from content creators in this regard. Once the document is written, you can reuse the same template for each new campaign, modifying only the parts specific to the campaign in question.
Establish a long-lasting partnership with the KOL
By fully defining your expectations, the influencer discovers you, gets to know your values, immerses himself in your universe , your products and understands your objectives. He becomes a spokesperson for your brand and your campaigns gain in relevance and performance. 57% of influencers prefer brands they like for their collaborations, which is another reason to say a little more about yourself.
Write an effective influencer briefing in three steps The description of your expectations is intended both for the influencer(s) selected for the campaign in question and for your internal teams. You can choose the format that best suits your strategy and your image, a text document, slides or a video mixing visuals and audio. The important thing is to describe your expectations in a clear, structured and neat way. You should keep in mind that this influencer brief template can be used for all other influencer marketing campaigns and to harmonize your communications. Here are the essential elements to incorporate to write an effective influencer brief in three steps.
You have already defined the strategic and concrete objectives of your influencer marketing campaign, now it is time to clearly reflect them in a document.
The description of your expectations is intended for both the influencer(s) selected for the campaign in question and your internal teams. You can choose the format that best suits your strategy and your image, a text document, slides or a video that mixes images and audio. The important thing is to describe your expectations in a clear, structured and orderly manner. Please note that this influencer briefing template can be used for all other influencer marketing campaigns and to harmonize your communications. Here are the essential elements to incorporate to write an effective influencer brief in three steps.
1. Your brand
The influencer needs to understand who you are, what you offer and what your values are. Therefore, it is important to dedicate a part of this briefing to presenting your company, your brand, your products or services and the values/commitments you wish to communicate.
Tell them about your story, the story of your product. What problem does it address? Understanding the product is an essential element to guide the influencer's work. You can also add to this part a history of the different campaigns already carried out on social media in relation to the requested campaign.
2. Campaign details for influencers
Once your company has been introduced, the influencer has a better understanding of who you are and what you do. You can now address the strategic options of the influencer campaign. Here are some points to include in your document to best implement your strategy:
The title and objective of the campaign : the name of the campaign and what is sought with this strategy,
Objectives and message to convey: you must indicate the objectives of your influencer campaign, whether it is a strategy of recruitment, visibility, notoriety or credibility. The message you want to convey must be clear to your colla vp audit email database borator, who will adapt their content accordingly,
The social networks to publish on and the types of content to share, the expected formats (posts, stories, videos, real, IGTV, podcasts,…),
The target audience of the campaign,
The publication schedule : the campaign launch date, the dates and schedule of publications,
The budget allocated to the influencer's remuneration and possibly to the creation of content,
Performance indicators monitored : reach (engagement rate, followers, impressions,…), engagement (likes, comments, shares, reactions, mentions,…), sales (transformation rate, follow-up,…),
Content validation procedures : Here you should indicate the deadlines that must be respected and to whom the content must be sent for validation. The content validation deadline and the process for making changes are also information that should be provided to make everyone's work easier,
The transfer of rights over the content.
This part is therefore essential to fully understand what is at stake in the campaign and to present the key points of collaboration with influencers at a strategic and technical level.
Establish a long-lasting partnership with the KOL
By fully defining your expectations, the influencer discovers you, gets to know your values, immerses himself in your universe , your products and understands your objectives. He becomes a spokesperson for your brand and your campaigns gain in relevance and performance. 57% of influencers prefer brands they like for their collaborations, which is another reason to say a little more about yourself.
Write an effective influencer briefing in three steps The description of your expectations is intended both for the influencer(s) selected for the campaign in question and for your internal teams. You can choose the format that best suits your strategy and your image, a text document, slides or a video mixing visuals and audio. The important thing is to describe your expectations in a clear, structured and neat way. You should keep in mind that this influencer brief template can be used for all other influencer marketing campaigns and to harmonize your communications. Here are the essential elements to incorporate to write an effective influencer brief in three steps.
You have already defined the strategic and concrete objectives of your influencer marketing campaign, now it is time to clearly reflect them in a document.
The description of your expectations is intended for both the influencer(s) selected for the campaign in question and your internal teams. You can choose the format that best suits your strategy and your image, a text document, slides or a video that mixes images and audio. The important thing is to describe your expectations in a clear, structured and orderly manner. Please note that this influencer briefing template can be used for all other influencer marketing campaigns and to harmonize your communications. Here are the essential elements to incorporate to write an effective influencer brief in three steps.
1. Your brand
The influencer needs to understand who you are, what you offer and what your values are. Therefore, it is important to dedicate a part of this briefing to presenting your company, your brand, your products or services and the values/commitments you wish to communicate.
Tell them about your story, the story of your product. What problem does it address? Understanding the product is an essential element to guide the influencer's work. You can also add to this part a history of the different campaigns already carried out on social media in relation to the requested campaign.
2. Campaign details for influencers
Once your company has been introduced, the influencer has a better understanding of who you are and what you do. You can now address the strategic options of the influencer campaign. Here are some points to include in your document to best implement your strategy:
The title and objective of the campaign : the name of the campaign and what is sought with this strategy,
Objectives and message to convey: you must indicate the objectives of your influencer campaign, whether it is a strategy of recruitment, visibility, notoriety or credibility. The message you want to convey must be clear to your colla vp audit email database borator, who will adapt their content accordingly,
The social networks to publish on and the types of content to share, the expected formats (posts, stories, videos, real, IGTV, podcasts,…),
The target audience of the campaign,
The publication schedule : the campaign launch date, the dates and schedule of publications,
The budget allocated to the influencer's remuneration and possibly to the creation of content,
Performance indicators monitored : reach (engagement rate, followers, impressions,…), engagement (likes, comments, shares, reactions, mentions,…), sales (transformation rate, follow-up,…),
Content validation procedures : Here you should indicate the deadlines that must be respected and to whom the content must be sent for validation. The content validation deadline and the process for making changes are also information that should be provided to make everyone's work easier,
The transfer of rights over the content.
This part is therefore essential to fully understand what is at stake in the campaign and to present the key points of collaboration with influencers at a strategic and technical level.