Advertiser: Do you know the difference between commercial, community, educational and web radio?
Posted: Sun Dec 22, 2024 7:19 am
If you are a radio advertiser, you have certainly stopped to think about the difference between a commercial, community, educational and web radio station. So how do you choose the ideal station?
Radio is a highly effective means of communication. Its reach transcends barriers and reaches all levels of society. However, it is important to note that not all radio stations are the same, or rather, not all have the same operating method. We can divide radio stations into four categories: commercial, educational, community and web.
So let's get to know each one of them? Find out how and where Brazilians listen to the radio .
Commercial radio (or private broadcasting):
This is a broadcaster maintained and managed by a company philippines phone lookup generally private in nature, which has received permission for commercial exploitation within the parameters established by law.
It operates on Frequency Modulation (FM) but some stations still operate on (AM) and broadcast high-quality stereo audio. In addition to operating regionally, many form networks and expand their reach.
As the name suggests, it is essentially based on the practice of displaying advertising to make a profit and can broadcast advertisements through informative, journalistic, educational, cultural and other categories of programs.
It is the main format, with the largest number of broadcasters in the country and holding the largest share of audience.
Community Radio
Created by Law 9,612 of 1998, regulated by Decree 2,615 also of this year. By law, it is a sound broadcasting system in modulated frequency (FM), of low power (25 Watts), with a limited range of a maximum of one kilometer from the location of its transmitting antenna.
Their content must be popular and relevant to a specific local audience. Community radio stations are owned and influenced by the community in which they operate and are legally non-profit.
Community radio services are provided to non-profit community associations and foundations, which must be headquartered in the area where the service is provided. Community radio stations must have a pluralistic programming style and must allow all residents of the region to express themselves.
We can say that this radio format emerged as a participatory and democratic instrument, after all, its main objective is to provide services to publicize the interests of the community in which it is located.
Educational Radio
Educational broadcasting service is understood as the transmission of educational-cultural programs, which operate in partnership with education systems of any level or modality, aimed at basic and higher education, continuing education and training for work.
Furthermore, it must also include educational, cultural, pedagogical and professional guidance dissemination activities.
Radio is a highly effective means of communication. Its reach transcends barriers and reaches all levels of society. However, it is important to note that not all radio stations are the same, or rather, not all have the same operating method. We can divide radio stations into four categories: commercial, educational, community and web.
So let's get to know each one of them? Find out how and where Brazilians listen to the radio .
Commercial radio (or private broadcasting):
This is a broadcaster maintained and managed by a company philippines phone lookup generally private in nature, which has received permission for commercial exploitation within the parameters established by law.
It operates on Frequency Modulation (FM) but some stations still operate on (AM) and broadcast high-quality stereo audio. In addition to operating regionally, many form networks and expand their reach.
As the name suggests, it is essentially based on the practice of displaying advertising to make a profit and can broadcast advertisements through informative, journalistic, educational, cultural and other categories of programs.
It is the main format, with the largest number of broadcasters in the country and holding the largest share of audience.
Community Radio
Created by Law 9,612 of 1998, regulated by Decree 2,615 also of this year. By law, it is a sound broadcasting system in modulated frequency (FM), of low power (25 Watts), with a limited range of a maximum of one kilometer from the location of its transmitting antenna.
Their content must be popular and relevant to a specific local audience. Community radio stations are owned and influenced by the community in which they operate and are legally non-profit.
Community radio services are provided to non-profit community associations and foundations, which must be headquartered in the area where the service is provided. Community radio stations must have a pluralistic programming style and must allow all residents of the region to express themselves.
We can say that this radio format emerged as a participatory and democratic instrument, after all, its main objective is to provide services to publicize the interests of the community in which it is located.
Educational Radio
Educational broadcasting service is understood as the transmission of educational-cultural programs, which operate in partnership with education systems of any level or modality, aimed at basic and higher education, continuing education and training for work.
Furthermore, it must also include educational, cultural, pedagogical and professional guidance dissemination activities.