4 ways to optimize conversions in ecommerce
Posted: Sun Dec 22, 2024 8:15 am
In this content, you will find the main strategies to optimize conversions in your sector on Black Friday 2021.
Black Friday is one of the most important dates in commerce and optimizing conversions during this period is essential for sales growth. In 2020, according to a survey by Neotrust/Compre&Confie, Black Friday and Cyber Monday generated around R$7.72 billion in e-commerce, 27.7% more than in 2019.
In the first half of this year, according to Ebit|Nielsen, e-commerce broke sales records, reaching revenues of R$53.4 billion. Therefore, expectations for Black Friday 2021 are even more encouraging.
According to a study by Méliuz, 71% of Brazilians intend to make purchases on Black Friday 2021.
But how can we attract this audience? Through efficient marketing strategies.
How to optimize conversions
To attract and win over this audience eager for the best deals, you need to prepare the ground, as the user experience with your brand can begin months before Black Friday takes place.
Therefore, MATH experts have listed 4 practical tips to optimize conversions during Black Friday 2021.
1. Apply CRO strategies
CRO ( Conversion Rate Optimization ) aims to optimize the conversion rate and is essential for Black Friday sales strategies to be successful.
A dedicated CRO team can run tests to make sure everything is working and has the potential to please the customer.
Essential tests include validating whether all promotion rules are working correctly, whether russia whatsapp number discount coupons or free shipping are enabled when completing the purchase, and analyzing which colors, button layouts and languages are attractive to the consumer.
Don't think that conversion is guaranteed at checkout, according to a survey by E-Commerce Radar carried out in 2020, the average shopping cart abandonment rate in Brazil is 82%.
Neglecting the consumer experience during Black Friday can be costly. That's why the CRO team strives to get to know the target audience in depth, as information about them can define campaign strategies.
2. Invest in Brandformance
Brandformance strategies combine two concepts: branding and performance. It is an approach that often focuses on ROI ( Return on Investment ), in which branding activities are performance-oriented, expecting more immediate results.
A good brand performance strategy needs to address three key elements: simplifying the buyer’s path, tracking buyer paths, and having an “always-on” buying approach.
This strategy prepares consumers to connect with your brand, building loyalty as customers who identify with your goals. This way, your company can ensure that they return to buy even after Black Friday.
To make learning about the subject easier, MATH ADS has created a completely free e-book that you can download by clicking here .
CTA | MATH ADS
3. Development with agile techniques and transparency
The Mobile Commerce Panorama survey (2019) revealed that 65% of retailers admit that mobile technology is increasing their revenue.
This same survey showed that 85% of Brazilians who own a smartphone make online purchases using their device.
Therefore, investing in your own apps can increase sales and help with omnichannel sales strategies. One example of this is purchasing via app with physical pickup, an easier way for those who have their cell phone in their hands all the time but don't want to wait days for delivery.
On Black Friday 2020, for example, Brazilians made 4.5 million purchases through apps, compared to 3 million made by Americans, according to a survey by Appsflyer.
To make building an app easier, you can invest in an outsourced team that uses agile techniques or use your own team with the same methodology.
At MATH TECH, for example, we use our own methodology, Full Disclosure DevOps, which combines DevOps practices with other agile methods and transparency data to enhance development.
If you want to learn more about this methodology, click here and download the ebook.
4. Structured CRM for sales growth
A data-driven approach is important before, during and after Black Friday, in many areas of the business. However, the large volume of data can become a challenge for sales and service teams in customer relations.
Promotional dates such as Black Friday tend to generate a disproportionate increase in offers and transactions, which in turn can bring difficulties and doubts not only to consumers, but also to sales and support/service teams. CRM
platforms must be ready to scale the volume of business data, both during promotional periods and during the constant growth of operations. In other words, employees who deal with customers need to be able to navigate these tools and implement the strategies defined by senior management without complications. CRM cannot be a “patchwork” that makes it difficult to direct and measure sales and service actions.
In addition to being prepared for large volumes of data and operational complexity, CRM platforms must provide for integration with multiple channels, which is already a behavioral reality in Brazil. Research by All In and Social Miner indicates that 60% of consumers already consume in a hybrid way, with no distinction between online and offline.
This Black Friday, don't forget to be aware of the LGPD to ensure the safe use of information and be more assertive in your actions.
With these four tips, your company will be prepared to face the increase in traffic, and what's more, ready to welcome new customers and build loyalty for future purchases.
To apply each of them, count on MATH's team of experts. Click here and schedule a chat.
Black Friday is one of the most important dates in commerce and optimizing conversions during this period is essential for sales growth. In 2020, according to a survey by Neotrust/Compre&Confie, Black Friday and Cyber Monday generated around R$7.72 billion in e-commerce, 27.7% more than in 2019.
In the first half of this year, according to Ebit|Nielsen, e-commerce broke sales records, reaching revenues of R$53.4 billion. Therefore, expectations for Black Friday 2021 are even more encouraging.
According to a study by Méliuz, 71% of Brazilians intend to make purchases on Black Friday 2021.
But how can we attract this audience? Through efficient marketing strategies.
How to optimize conversions
To attract and win over this audience eager for the best deals, you need to prepare the ground, as the user experience with your brand can begin months before Black Friday takes place.
Therefore, MATH experts have listed 4 practical tips to optimize conversions during Black Friday 2021.
1. Apply CRO strategies
CRO ( Conversion Rate Optimization ) aims to optimize the conversion rate and is essential for Black Friday sales strategies to be successful.
A dedicated CRO team can run tests to make sure everything is working and has the potential to please the customer.
Essential tests include validating whether all promotion rules are working correctly, whether russia whatsapp number discount coupons or free shipping are enabled when completing the purchase, and analyzing which colors, button layouts and languages are attractive to the consumer.
Don't think that conversion is guaranteed at checkout, according to a survey by E-Commerce Radar carried out in 2020, the average shopping cart abandonment rate in Brazil is 82%.
Neglecting the consumer experience during Black Friday can be costly. That's why the CRO team strives to get to know the target audience in depth, as information about them can define campaign strategies.
2. Invest in Brandformance
Brandformance strategies combine two concepts: branding and performance. It is an approach that often focuses on ROI ( Return on Investment ), in which branding activities are performance-oriented, expecting more immediate results.
A good brand performance strategy needs to address three key elements: simplifying the buyer’s path, tracking buyer paths, and having an “always-on” buying approach.
This strategy prepares consumers to connect with your brand, building loyalty as customers who identify with your goals. This way, your company can ensure that they return to buy even after Black Friday.
To make learning about the subject easier, MATH ADS has created a completely free e-book that you can download by clicking here .
CTA | MATH ADS
3. Development with agile techniques and transparency
The Mobile Commerce Panorama survey (2019) revealed that 65% of retailers admit that mobile technology is increasing their revenue.
This same survey showed that 85% of Brazilians who own a smartphone make online purchases using their device.
Therefore, investing in your own apps can increase sales and help with omnichannel sales strategies. One example of this is purchasing via app with physical pickup, an easier way for those who have their cell phone in their hands all the time but don't want to wait days for delivery.
On Black Friday 2020, for example, Brazilians made 4.5 million purchases through apps, compared to 3 million made by Americans, according to a survey by Appsflyer.
To make building an app easier, you can invest in an outsourced team that uses agile techniques or use your own team with the same methodology.
At MATH TECH, for example, we use our own methodology, Full Disclosure DevOps, which combines DevOps practices with other agile methods and transparency data to enhance development.
If you want to learn more about this methodology, click here and download the ebook.
4. Structured CRM for sales growth
A data-driven approach is important before, during and after Black Friday, in many areas of the business. However, the large volume of data can become a challenge for sales and service teams in customer relations.
Promotional dates such as Black Friday tend to generate a disproportionate increase in offers and transactions, which in turn can bring difficulties and doubts not only to consumers, but also to sales and support/service teams. CRM
platforms must be ready to scale the volume of business data, both during promotional periods and during the constant growth of operations. In other words, employees who deal with customers need to be able to navigate these tools and implement the strategies defined by senior management without complications. CRM cannot be a “patchwork” that makes it difficult to direct and measure sales and service actions.
In addition to being prepared for large volumes of data and operational complexity, CRM platforms must provide for integration with multiple channels, which is already a behavioral reality in Brazil. Research by All In and Social Miner indicates that 60% of consumers already consume in a hybrid way, with no distinction between online and offline.
This Black Friday, don't forget to be aware of the LGPD to ensure the safe use of information and be more assertive in your actions.
With these four tips, your company will be prepared to face the increase in traffic, and what's more, ready to welcome new customers and build loyalty for future purchases.
To apply each of them, count on MATH's team of experts. Click here and schedule a chat.