But there are also positive aspects

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hasinam2206
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Joined: Sun Dec 22, 2024 6:08 am

But there are also positive aspects

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Another challenge was trust in the pricing policy. For example, a trial period that costs a symbolic 1 hryvnia in Ukraine raises suspicion in Poland: “Why is it so cheap? What’s wrong here?” Therefore, we even considered the possibility of increasing the cost of the trial period to emphasize the value of the product.

In this sense, the Polish market resembles the singapore mobile number list Ukrainian one five years ago, when online services were just beginning to gain the trust of users. : in Poland, as in most European countries, the fight against piracy has yielded results. People there are used to paying for legal content, which makes working with the audience much easier.

Fighting Piracy: Ukraine vs. Europe
Piracy is still a significant problem in Ukraine. Many users are looking for movies and TV shows for free, which makes it difficult to promote legal content. For example, launching an advertising campaign on keywords like “watch movies online” often turns out to be unprofitable, because most people are looking for free platforms.

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In Europe, the situation is different: here consumers are used to buying or subscribing to content. This behavior makes it possible to work with new audiences even without high brand recognition. However, in Ukraine we are also moving in this direction. Our team is engaged in educational activities, explaining the importance of paying for content. A large part of the audience is already aware of this, but the problem remains.

We believe that addressing the issue of piracy in Ukraine requires a comprehensive approach that will include:

More active actions by search engines, such as Google, in the fight against pirated sites.
Increasing responsibility not only among sites, but also among content consumers.
In Europe, this approach has proven effective: consumers are also held responsible for using illegal content, which significantly reduces the scale of the problem.

Challenges and opportunities
Working in international markets such as Poland gives us a unique experience in adapting to different audiences. We face challenges, but we also see many opportunities:

In Ukraine: it is necessary to fight piracy and develop a culture of paying for content.
In Europe: we are working on adapting the product to local characteristics and attracting new users.
We are confident that MEGOGO has everything it needs to become successful in new markets, thanks to a quality product and effective marketing tools.

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