Owned, Earned and Paid media
Posted: Sun Dec 22, 2024 8:19 am
The current advertising context is characterized by significant difficulties for all those who must communicate, from editors/publishers to brands that must juggle between Viewability and Performance of content, Brand Safety and AdBlock. In fact, it has become increasingly difficult to capture the attention of users constantly bombarded by too much information. In recent years, however, a new tool has spread that allows brands to advertise and be immediately recognized by the customer.
In this article we talk about Native Advertising, what it is, how to use it and make the most of it, read to learn more!
To be recognized by your audience, you should have a homogeneous uk business email list communication on all media but before going into detail, there is an interesting classification of media that you should know:
Owned Media : these are spaces controlled directly by the company such as the website, blog and social channels, where the brand directly takes care of creating content. This channel has undoubted advantages on the SEO side but also several disadvantages, mainly linked to the cost of producing content and the related organizational needs.
Earned Media : these are the spaces and actions not directly controlled by the brand, such as the sharing on social media of a common user of a product that they like and want to talk about, or digital PR and influencer marketing activities. This form of promotion, although very useful and effective, has one big disadvantage: the impossibility of predicting its results.
In this article we talk about Native Advertising, what it is, how to use it and make the most of it, read to learn more!
To be recognized by your audience, you should have a homogeneous uk business email list communication on all media but before going into detail, there is an interesting classification of media that you should know:
Owned Media : these are spaces controlled directly by the company such as the website, blog and social channels, where the brand directly takes care of creating content. This channel has undoubted advantages on the SEO side but also several disadvantages, mainly linked to the cost of producing content and the related organizational needs.
Earned Media : these are the spaces and actions not directly controlled by the brand, such as the sharing on social media of a common user of a product that they like and want to talk about, or digital PR and influencer marketing activities. This form of promotion, although very useful and effective, has one big disadvantage: the impossibility of predicting its results.