Improving your billing thanks to UX
Posted: Sun Dec 22, 2024 8:23 am
Every cent you manage to save on acquisition will be reflected in the other columns, you just have to look at the SEM and Social Media tables again to notice the differences, right?
UX is the acronym for User eXperience or, in Spanish, web usability.
The more usable your site is, the more conversions you will have and, therefore, more sales with the same visits.
In fact, it is often said that
That's why it's usually so profitable.
To achieve this, all you have to do is identify the indian email database leak points using Google Analytics, that is, the pages and moments in which users are leaving your site without buying, and make the appropriate changes (even better with A/B testing) to improve conversion.
Using lead nurturing with complex sales
Finally, I'm going to talk to you about lead nurturing, which is known in Spanish as lead maturation, which is extremely useful in complex sales.
It's based on something very simple: If you have a product that is difficult to sell, trying to sell it on a first visit is not going to be the best thing you can do.
It is much better to capture a lead (a contact) with the minimum fields you need, for example, an email or a phone number, and directly contact the user through these means and offer personalized attention and information.
Thanks to this, you will be warming up the lead until it is ready for sale.
I'll give you a real example: Imagine you want to sell expensive items online, from €500 upwards, whatever they may be.
In that case, a strategy to follow or at least try would be:
Create an email + phone acquisition campaign via Facebook Lead Ads, another one at the SEO level with the traffic that comes to your blog, etc. In the end, you will have a database of emails and phone numbers of interested people.
You automatically send a series of 4 emails with the features, strengths, questions about the product and how cool it is, each one with a week's space between them.
Once a user finishes that series of emails, two days later, you call them on the phone and ask them what they think of the product and if they have any questions.
I'm sure your sales are going to skyrocket.
That's all for this post. To finish, I'd like you to leave me a comment and tell me what you think and, of everything you've read, which part you're going to implement first.
UX is the acronym for User eXperience or, in Spanish, web usability.
The more usable your site is, the more conversions you will have and, therefore, more sales with the same visits.
In fact, it is often said that
That's why it's usually so profitable.
To achieve this, all you have to do is identify the indian email database leak points using Google Analytics, that is, the pages and moments in which users are leaving your site without buying, and make the appropriate changes (even better with A/B testing) to improve conversion.
Using lead nurturing with complex sales
Finally, I'm going to talk to you about lead nurturing, which is known in Spanish as lead maturation, which is extremely useful in complex sales.
It's based on something very simple: If you have a product that is difficult to sell, trying to sell it on a first visit is not going to be the best thing you can do.
It is much better to capture a lead (a contact) with the minimum fields you need, for example, an email or a phone number, and directly contact the user through these means and offer personalized attention and information.
Thanks to this, you will be warming up the lead until it is ready for sale.
I'll give you a real example: Imagine you want to sell expensive items online, from €500 upwards, whatever they may be.
In that case, a strategy to follow or at least try would be:
Create an email + phone acquisition campaign via Facebook Lead Ads, another one at the SEO level with the traffic that comes to your blog, etc. In the end, you will have a database of emails and phone numbers of interested people.
You automatically send a series of 4 emails with the features, strengths, questions about the product and how cool it is, each one with a week's space between them.
Once a user finishes that series of emails, two days later, you call them on the phone and ask them what they think of the product and if they have any questions.
I'm sure your sales are going to skyrocket.
That's all for this post. To finish, I'd like you to leave me a comment and tell me what you think and, of everything you've read, which part you're going to implement first.