4 tools to promote your SME for free
Posted: Sun Dec 22, 2024 8:29 am
In this article we will teach you how to master the following 4 tools: Social networks, SEO, Blog, Google My Business . Once you have mastered these, you will be able to greatly increase the effectiveness of your marketing actions.
Know your audience
Before sharing our tips, it is important for you to know your audience. To broadcast and build a message, you need to know who you are addressing . It is by personalizing your message that you will build a relationship of trust with your customers.
We then suggest that you create your persona , a fictional character with the main characteristics of your target customers. It is in a way the personification of your customers in a single individual. This little exercise will be very useful for the rest of our blog.
The persona is made up of several characteristics such as their identity, their goals and their passions, but you can go even further by writing a scenario that describes why they would go to your store or why they need your services.
Once you have your persona drawn up, you will then have a better vision of your target customers. The basis of your strategy is now ready, we can then reveal our tips to you.
1. Social networks
We can never say it enough, but social networks are excellent tools taiwan contact number for SMEs. In addition to being the best intermediaries between you and your community, they are free to use. It is an excellent way to make yourself known. However, being present on social networks is not enough. As for your store, the competition is tough.
For your social networks to shine, you need to regularly feed them with quality content, and let's not hide it, it's not that easy. Indeed, we notice that many companies abandon their social networks and this is understandable, not every organization can have its web community manager. That's why we want to guide you with some tips.
Select your platforms
No need to spread yourself too thin, select one or two social networks maximum. This will make your task much easier because you will then be able to focus more easily on your content. Each social network is different, your message must adapt to its distribution platform and not the other way around. As you will have understood, publishing the same message on all your social networks is not a viable strategy .
To know which social network to choose, use your persona and ask yourself this question: " on which platform is my target customer most present?". It is also important to choose a social network that corresponds to your business and the products and services you offer.
From our observations, Instagram is the platform to favor most of the time. Its aesthetic appearance and numerous features encourage creativity among users. However, a newcomer made a splash in the world of social networks in 2016.
Tik tok is a short video broadcasting platform on mobile. Although known for dancing at the beginning, the content is becoming more and more diverse. Many companies are taking advantage of this social network these days. One of the main strengths of Tik tok is its algorithm . After a few minutes, the latter will analyze the tastes of users and offer you content that matches them. So you understand, if you produce content about your products, it will be broadcast to interested people. Virality is much stronger too and it is much easier to quickly build a community on this social network.
Now that you have selected your platform(s), you need to know what you should publish.
Give your brand a face
Have you heard of influencer marketing ? It’s when a brand uses a content creator to promote their brand. 93% of companies that have used influencers say it has helped them gain more visibility and awareness.
Know your audience
Before sharing our tips, it is important for you to know your audience. To broadcast and build a message, you need to know who you are addressing . It is by personalizing your message that you will build a relationship of trust with your customers.
We then suggest that you create your persona , a fictional character with the main characteristics of your target customers. It is in a way the personification of your customers in a single individual. This little exercise will be very useful for the rest of our blog.
The persona is made up of several characteristics such as their identity, their goals and their passions, but you can go even further by writing a scenario that describes why they would go to your store or why they need your services.
Once you have your persona drawn up, you will then have a better vision of your target customers. The basis of your strategy is now ready, we can then reveal our tips to you.
1. Social networks
We can never say it enough, but social networks are excellent tools taiwan contact number for SMEs. In addition to being the best intermediaries between you and your community, they are free to use. It is an excellent way to make yourself known. However, being present on social networks is not enough. As for your store, the competition is tough.
For your social networks to shine, you need to regularly feed them with quality content, and let's not hide it, it's not that easy. Indeed, we notice that many companies abandon their social networks and this is understandable, not every organization can have its web community manager. That's why we want to guide you with some tips.
Select your platforms
No need to spread yourself too thin, select one or two social networks maximum. This will make your task much easier because you will then be able to focus more easily on your content. Each social network is different, your message must adapt to its distribution platform and not the other way around. As you will have understood, publishing the same message on all your social networks is not a viable strategy .
To know which social network to choose, use your persona and ask yourself this question: " on which platform is my target customer most present?". It is also important to choose a social network that corresponds to your business and the products and services you offer.
From our observations, Instagram is the platform to favor most of the time. Its aesthetic appearance and numerous features encourage creativity among users. However, a newcomer made a splash in the world of social networks in 2016.
Tik tok is a short video broadcasting platform on mobile. Although known for dancing at the beginning, the content is becoming more and more diverse. Many companies are taking advantage of this social network these days. One of the main strengths of Tik tok is its algorithm . After a few minutes, the latter will analyze the tastes of users and offer you content that matches them. So you understand, if you produce content about your products, it will be broadcast to interested people. Virality is much stronger too and it is much easier to quickly build a community on this social network.
Now that you have selected your platform(s), you need to know what you should publish.
Give your brand a face
Have you heard of influencer marketing ? It’s when a brand uses a content creator to promote their brand. 93% of companies that have used influencers say it has helped them gain more visibility and awareness.