"Intent" keyword filter highlighted
Posted: Sun Dec 22, 2024 8:32 am
Screenshot of Keyword Magic Tool search bar
You'll see keywords that include your seed keyword (or a close variation) along with various data.
Check the " Intent " column to see if each query is informational, navigational, commercial, or transactional. Or a combination.
"Intent" column highlighted in "Broad Match" results for "coffee"
Transactional and commercial keywords are going to have the highest purchase intent, so they're often better targets for paid advertising. Or for pages where your visitors can directly purchase or take an action on your site.
To see only these keywords, apply the " Intent " keyword filter(s) appropriate to your table.
"Intent" keyword filter highlighted
For more tips, check out our SEO keyword research guide .
Find keyword ideas in seconds
with the Keyword Magic tool, the largest keyword database on the market
Try it for free →
ADS illustration
Frequently Asked Questions
How do I optimize for different types of keywords?
Analyzing search intent helps you understand malaysian numbers exactly what searchers want for each keyword. And create content that can rank well.
But here are some general tips on how to optimize your website for different types of keywords:
Keyword Type Optimization Tips
Informative
Create quality content on relevant topics. This means demonstrating Experience, Expertise, Authority and Trustworthiness (EEAT).
Navigational
Make sure your brand and company name are prominently displayed on your website. And your site structure and navigation menus are clear and easy to follow.
Commercial
You'll see keywords that include your seed keyword (or a close variation) along with various data.
Check the " Intent " column to see if each query is informational, navigational, commercial, or transactional. Or a combination.
"Intent" column highlighted in "Broad Match" results for "coffee"
Transactional and commercial keywords are going to have the highest purchase intent, so they're often better targets for paid advertising. Or for pages where your visitors can directly purchase or take an action on your site.
To see only these keywords, apply the " Intent " keyword filter(s) appropriate to your table.
"Intent" keyword filter highlighted
For more tips, check out our SEO keyword research guide .
Find keyword ideas in seconds
with the Keyword Magic tool, the largest keyword database on the market
Try it for free →
ADS illustration
Frequently Asked Questions
How do I optimize for different types of keywords?
Analyzing search intent helps you understand malaysian numbers exactly what searchers want for each keyword. And create content that can rank well.
But here are some general tips on how to optimize your website for different types of keywords:
Keyword Type Optimization Tips
Informative
Create quality content on relevant topics. This means demonstrating Experience, Expertise, Authority and Trustworthiness (EEAT).
Navigational
Make sure your brand and company name are prominently displayed on your website. And your site structure and navigation menus are clear and easy to follow.
Commercial