SEO Startups: Improve Web Ranking
Posted: Sun Dec 22, 2024 8:49 am
Unless a member of your target audience has explicitly heard of you, they won't be searching for you by your brand name. The most common way they find you is through a search engine. Search engine optimization (SEO) shouldn't be a mere afterthought, but rather part of your business plan from day one.
SEO Puzzle
SEO is the way to get your website to appear higher in search engine results pages ( SERPs ). Ideally, by optimizing your website, you will make it more visible to anyone who needs what you have to offer. SEO achieves this by optimizing every page of the website, using keywords developed from extensive keyword research efforts, and earning inbound links .
Getting started with SEO has numerous benefits, aside from finding that cellphone number philippines format am much more online than average:
The average person who isn’t an entrepreneur or marketer spends about 13 hours a week on the Internet, and about 93% of online experiences begin with a search engine, with Google triggering the majority of them. 3/4 of users don’t go past the first page of search results.
67% of businesses say SEO is important to their overall marketing strategy, experience SEO to increase website traffic by up to 500%, and look to SEO to boost their business performance.
generate leads and sales;
improve your brand reputation .
As a core element of Inbound Marketing , SEO is a long-term investment that can pay off in the long run, however, it should be an essential part of any startup's marketing strategy.
In 2023, Google is the dominant search engine with a market share of over 92% in the global online search market. This means that out of every 100 people who use a search engine, 92 use Google. The next most popular search engine is Bing, which has a market share of around 2.8%. Other popular search engines include Yahoo, Yandex, and Baidu.
Google's search algorithm is constantly updated to improve the quality of its results.
Google also has a large index of websites, allowing it to provide more relevant results for most queries.
Finally, Google has a large user base, which means it has more data to train its search algorithm and improve its results.
Google's dominance in the online search market has several implications for businesses:
Businesses need to ensure their websites are optimized for Google searches so that potential customers can find them.
They should be aware of the competition from other companies trying to rank high in Google search results.
SEO efforts must be aware of the changes Google makes to its search algorithm to keep its index of websites up to date. This affects constantly changing elements such as title tags, keywords, image tags, internal link structure , backlinks, Core Web Vitals , etc.
You need to clearly define your SEO business goals and create buyer personas before moving forward. Exactly how you design your SEO strategy will depend on what you hope to achieve – is it increasing brand visibility, generating demand, or capturing leads? Once you have established your SEO business goals, you can move on to the next steps.
The need to generate quality content is common to virtually all SEO strategies. You want to attract links to your content and generate repeat traffic. First, provide useful information and answers to your potential audience's questions. Then, convert that audience into followers, who will come to you when they are ready to purchase goods and services.
Therefore, you need a topic generation process to develop an editorial calendar filled with relevant, planned content.
Determine what your customers or potential customers want.
You can't just create a blog and hope that people will find it. Content marketing involves creating useful content that will appeal to your target audience. You need to identify popular and engaging topics in your field and create content that addresses those topics.
You can start by jotting down what you think would be likely keywords when someone searches for answers to questions you can answer. Then, search for those words on Google and see what similar and related phrases appear repeatedly. Start typing a query into the search box using a keyword and see what autocomplete results appear. These are alternative terms that people have used in their searches.
Talk to customers whenever you can and pay attention to the language they use. This will help you understand how they talk about your niche, what problems they have, and what they hope to find to solve them. This will help you refine the keywords you have identified using Google search results and keyword tools.
Once you have the keywords you want to rank for and an idea of what searchers expect when they enter those search terms into Google, you'll need to map the keywords to pages on your site. Create a map that links each keyword in your plan to a page on your site.
You may also like
HubSpot Marketing Hub for SEO
How We Use HubSpot Content Hub for SEO
Learn how we use HubSpot Content Hub for SEO, increase rankings, organic traffic, and optimize your content.
Optimize your web pages for target keywords.
The next step in your SEO strategy is on-page optimization. Here are some tips:
Use short, descriptive URLs that naturally include your target keyword or long-tail keyword phrases.
Create meaningful meta titles and descriptions that search engines use when displaying your page in SERPs .
Use headings and subheadings to make it easier for search engines to find and categorize your content. This also helps human readers.
Describe and explain your images in your alt tags to help the search engine understand what they are.
SEO Puzzle
SEO is the way to get your website to appear higher in search engine results pages ( SERPs ). Ideally, by optimizing your website, you will make it more visible to anyone who needs what you have to offer. SEO achieves this by optimizing every page of the website, using keywords developed from extensive keyword research efforts, and earning inbound links .
Getting started with SEO has numerous benefits, aside from finding that cellphone number philippines format am much more online than average:
The average person who isn’t an entrepreneur or marketer spends about 13 hours a week on the Internet, and about 93% of online experiences begin with a search engine, with Google triggering the majority of them. 3/4 of users don’t go past the first page of search results.
67% of businesses say SEO is important to their overall marketing strategy, experience SEO to increase website traffic by up to 500%, and look to SEO to boost their business performance.
generate leads and sales;
improve your brand reputation .
As a core element of Inbound Marketing , SEO is a long-term investment that can pay off in the long run, however, it should be an essential part of any startup's marketing strategy.
In 2023, Google is the dominant search engine with a market share of over 92% in the global online search market. This means that out of every 100 people who use a search engine, 92 use Google. The next most popular search engine is Bing, which has a market share of around 2.8%. Other popular search engines include Yahoo, Yandex, and Baidu.
Google's search algorithm is constantly updated to improve the quality of its results.
Google also has a large index of websites, allowing it to provide more relevant results for most queries.
Finally, Google has a large user base, which means it has more data to train its search algorithm and improve its results.
Google's dominance in the online search market has several implications for businesses:
Businesses need to ensure their websites are optimized for Google searches so that potential customers can find them.
They should be aware of the competition from other companies trying to rank high in Google search results.
SEO efforts must be aware of the changes Google makes to its search algorithm to keep its index of websites up to date. This affects constantly changing elements such as title tags, keywords, image tags, internal link structure , backlinks, Core Web Vitals , etc.
You need to clearly define your SEO business goals and create buyer personas before moving forward. Exactly how you design your SEO strategy will depend on what you hope to achieve – is it increasing brand visibility, generating demand, or capturing leads? Once you have established your SEO business goals, you can move on to the next steps.
The need to generate quality content is common to virtually all SEO strategies. You want to attract links to your content and generate repeat traffic. First, provide useful information and answers to your potential audience's questions. Then, convert that audience into followers, who will come to you when they are ready to purchase goods and services.
Therefore, you need a topic generation process to develop an editorial calendar filled with relevant, planned content.
Determine what your customers or potential customers want.
You can't just create a blog and hope that people will find it. Content marketing involves creating useful content that will appeal to your target audience. You need to identify popular and engaging topics in your field and create content that addresses those topics.
You can start by jotting down what you think would be likely keywords when someone searches for answers to questions you can answer. Then, search for those words on Google and see what similar and related phrases appear repeatedly. Start typing a query into the search box using a keyword and see what autocomplete results appear. These are alternative terms that people have used in their searches.
Talk to customers whenever you can and pay attention to the language they use. This will help you understand how they talk about your niche, what problems they have, and what they hope to find to solve them. This will help you refine the keywords you have identified using Google search results and keyword tools.
Once you have the keywords you want to rank for and an idea of what searchers expect when they enter those search terms into Google, you'll need to map the keywords to pages on your site. Create a map that links each keyword in your plan to a page on your site.
You may also like
HubSpot Marketing Hub for SEO
How We Use HubSpot Content Hub for SEO
Learn how we use HubSpot Content Hub for SEO, increase rankings, organic traffic, and optimize your content.
Optimize your web pages for target keywords.
The next step in your SEO strategy is on-page optimization. Here are some tips:
Use short, descriptive URLs that naturally include your target keyword or long-tail keyword phrases.
Create meaningful meta titles and descriptions that search engines use when displaying your page in SERPs .
Use headings and subheadings to make it easier for search engines to find and categorize your content. This also helps human readers.
Describe and explain your images in your alt tags to help the search engine understand what they are.