he second problem is this: b
Posted: Sun Dec 22, 2024 9:13 am
Ty constantly focusing on the production of the project (i.e. on the technical side of the issue), we forget about the meaning. By inventing so many rules for ourselves, we miss ideas. Due to our short-sightedness, we miss concepts that do not fit into the dogma into which we have driven ourselves.
Web design development is a complete violation of the rules
I have a confession to make. I use parallax scrolling. And carousels. And even hamburgers on the menu.
Shocked yet? I doubt it. I can feel your judgment. As the industry evolves, so do the design controversies and trends that divide our society. Yesterday we argued about hamburger menus, today about web philippine phone number search page design. And tomorrow? Who knows.
Is carousel design really that bad? Of course not. Should parallax be banned? Don’t be silly. Does hamburger menu work? Well, that’s not clear. When I was designing magazines, no one ever talked about click-through rates, conversion funnels, or usability. We just hoped our readers could open the magazine, find the table of contents, and read the page number. And I think most people could do that (we didn’t have the data, of course).
Things are not that simple on the web. So many things can go wrong without giving people precise guidance. Does this menu work the same as the old Firefox menu? Will people even understand what the hamburger icon means? Do they even know how to scroll? Luckily, these metrics can be measured!
testing
We are passionate about charts and we kneel when someone publishes some results. If you are interested in hamburgers, you have probably seen James Foster’s A/B tests, which proved that when a hamburger is placed in a frame, it looks like a button, which increases its attractiveness by 22.4%. The tests also proved that the presence of bars next to the word “Menu” increases the click-through rate by 20%.
I use the word “proved” rather loosely. In fact, Foster’s tests showed us a specific result over a specific period of time, on a specific site, using a specific set of icons. In other words, the tests do not prove anything.
Web design development is a complete violation of the rules
I have a confession to make. I use parallax scrolling. And carousels. And even hamburgers on the menu.
Shocked yet? I doubt it. I can feel your judgment. As the industry evolves, so do the design controversies and trends that divide our society. Yesterday we argued about hamburger menus, today about web philippine phone number search page design. And tomorrow? Who knows.
Is carousel design really that bad? Of course not. Should parallax be banned? Don’t be silly. Does hamburger menu work? Well, that’s not clear. When I was designing magazines, no one ever talked about click-through rates, conversion funnels, or usability. We just hoped our readers could open the magazine, find the table of contents, and read the page number. And I think most people could do that (we didn’t have the data, of course).
Things are not that simple on the web. So many things can go wrong without giving people precise guidance. Does this menu work the same as the old Firefox menu? Will people even understand what the hamburger icon means? Do they even know how to scroll? Luckily, these metrics can be measured!
testing
We are passionate about charts and we kneel when someone publishes some results. If you are interested in hamburgers, you have probably seen James Foster’s A/B tests, which proved that when a hamburger is placed in a frame, it looks like a button, which increases its attractiveness by 22.4%. The tests also proved that the presence of bars next to the word “Menu” increases the click-through rate by 20%.
I use the word “proved” rather loosely. In fact, Foster’s tests showed us a specific result over a specific period of time, on a specific site, using a specific set of icons. In other words, the tests do not prove anything.