7 Incredibly Effective Non-Obvious Ways to Promote Your Product: 2
Posted: Sat Dec 21, 2024 4:54 am
In the early 1990s, Pepsi and Coca-Cola dominated the beverage market. Both spent more than $100,000,000 on advertising their brands.
Aksi Marsovich
Intergalactic expert
4. Find your market
In the early 1990s, Pepsi and Coca-Cola dominated the beverage market. Both spent more than $100,000,000 advertising their brands. At the same time, milk consumption in California was declining. What was special about milk? It was white. That was it. Boring. There was nothing else to say about milk. So things were looking very bad for California farmers.
Still, the National Dairy Council in California had to try to do latest phone number database something with their $23,000,000 advertising budget. Finally, they came to the advertising agency Goodby, Silverstein and Partners (GS&P).
Previous campaigns had tried to portray people who did not drink milk. However, GS&P research showed what kind of advertising would be effective in reaching milk consumers. Focus groups revealed that people drink milk with something and never think about buying it until it is gone.
This led to the creation of the first "Got Milk?" ad, which remains one of the greatest advertising campaigns of all time. Although the ad was aimed at Californians, it went national. Today, it is so ingrained in the American consciousness that it seems as if it has always been there. The immediate results were not bad either: during a period of declining milk sales, they managed to increase them by 7% in California by 1994.
Conclusion: You don't have to find a completely new audience to increase product sales. You can even increase demand among your loyal fans.
5. New product? Try a new brand name
Think back to Life Savers soda. Let's say you have a product that's perfect for production, and you're confident your market will love it. However, the success of your product depends on how loyal the market is to your company as a whole. They may think your product is going to be super cool, but it could be the opposite. Of course, you don't want to spend money creating something you'll never sell. So what do you do?
Take a look at Procter & Gamble. As of 2015, each branded product generated over $1,000,000 in sales, for a combined total of $230,000,000,000.
1. Always
2. Ariel
3. Bounty
4. Charmin
5. Crest
6. Dawn
7. Febrexe
8. Gain
9. Gilette
10. Head & Shoulders
11. Olay
12. Oral-B
13. Pampers
14. Pantene
15. SK-II
16. Tide
17. Vicks
And P&G is promoting 55 more lines of its products:
Conclusion: If you have several products, create a completely new brand. Yes, you will not have built-in name recognition, but you will overcome the barrier: the audience believes that one company cannot make different products of equal high quality.
Aksi Marsovich
Intergalactic expert
4. Find your market
In the early 1990s, Pepsi and Coca-Cola dominated the beverage market. Both spent more than $100,000,000 advertising their brands. At the same time, milk consumption in California was declining. What was special about milk? It was white. That was it. Boring. There was nothing else to say about milk. So things were looking very bad for California farmers.
Still, the National Dairy Council in California had to try to do latest phone number database something with their $23,000,000 advertising budget. Finally, they came to the advertising agency Goodby, Silverstein and Partners (GS&P).
Previous campaigns had tried to portray people who did not drink milk. However, GS&P research showed what kind of advertising would be effective in reaching milk consumers. Focus groups revealed that people drink milk with something and never think about buying it until it is gone.
This led to the creation of the first "Got Milk?" ad, which remains one of the greatest advertising campaigns of all time. Although the ad was aimed at Californians, it went national. Today, it is so ingrained in the American consciousness that it seems as if it has always been there. The immediate results were not bad either: during a period of declining milk sales, they managed to increase them by 7% in California by 1994.
Conclusion: You don't have to find a completely new audience to increase product sales. You can even increase demand among your loyal fans.
5. New product? Try a new brand name
Think back to Life Savers soda. Let's say you have a product that's perfect for production, and you're confident your market will love it. However, the success of your product depends on how loyal the market is to your company as a whole. They may think your product is going to be super cool, but it could be the opposite. Of course, you don't want to spend money creating something you'll never sell. So what do you do?
Take a look at Procter & Gamble. As of 2015, each branded product generated over $1,000,000 in sales, for a combined total of $230,000,000,000.
1. Always
2. Ariel
3. Bounty
4. Charmin
5. Crest
6. Dawn
7. Febrexe
8. Gain
9. Gilette
10. Head & Shoulders
11. Olay
12. Oral-B
13. Pampers
14. Pantene
15. SK-II
16. Tide
17. Vicks
And P&G is promoting 55 more lines of its products:
Conclusion: If you have several products, create a completely new brand. Yes, you will not have built-in name recognition, but you will overcome the barrier: the audience believes that one company cannot make different products of equal high quality.