Persuade them: We can use data from the website and experience

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Pages from the technical issues category) and should print out the web developer's SEO cheat sheet. Also, remind them that as easy at this basic best-practice stuff is, lots of people do get it wrong, so they should be prepared to get mad-props from their SEO colleagues for not fouling up this stuff as much as some of the competitors. Sales Manager Their role: In commercial organisations, they're responsible for the journey through the funnel from enquiry to sale.


From the SEO community to target phrases russia email list which will generate visits & enquiries from the people most likely to convert into a sale. Their feedback about new enquiries and leads, combined with analytics data, will help tailor the products/services and marketing messages to minimise poor lead for the team and maximise sales profit. Ask them: to help with keyword research by giving you the words and phrases that potential customers use to describe their problems or to ask for product types.




Marketing Manager Their role: Responsibilities can include product development, advertising, press and promotion. Persuade them: Highly ethical SEO can be undertaken by following all the marketing best practices they're familiar with. Giving a positive experience before and after purchase, creating and fostering conversations around the brand, getting coverage on trusted websites, etc can all contribute to improved rankings. In addition, search engine marketing produces very clear returns in terms of number of visitors, their activity on the site and purchases made / revenue generated - so they'll be able to demonstrate value and justify ongoing investment in this activity.