Whatever the case, it is clear that social media is already part of the reality of millions of people and has caused profound changes in our society.
As a result of their influence, people's behavior and consumption habits have changed .
Evolution of search behavior of social media users
It is difficult to analyse the evolution of user behaviour on social networks, because philippines cellphone number there are no exhaustive analyses on the subject.
There are studies that relate offline and online social factors, which is probably the best way to measure their influence in real life.
That is, if you remember this tweet
Social media users - Oscars tweet
West
Social media users tweet Obama
and what they meant to the community, you will agree with me that a good way to measure the impact and importance of networks is to analyze their offline impact.
But let's take it one step at a time, like the integrals.
Evolution of the use of social networks
The first thing we need to consider is how many people have joined the different networks since they appeared on the social scene.
Some are still standing, like Twitter or Facebook, others have fallen by the wayside, like Myspace and Google+.
In any case, there are the data, on this occasion, provided by the annual survey of social networks by IAB Spain , where it can be seen that although the penetration of social networks in the population is very high, a stagnation has been observed in the last three years.