You'll need to optimize for featured snippets

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sakibkhan22197
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Joined: Sun Dec 22, 2024 5:07 am

You'll need to optimize for featured snippets

Post by sakibkhan22197 »

Pos." filter dropdown menu with "Top 100" option selected
Next, click on the “ SERP Features ” filter. Hover over “Non-Ra… Domain” and click on “ Featured Snippet ”.

"SERP Features" filter dropdown with "Featured Snippet" option selected
The result is filtered for keywords where your website ranks in the top 10 but does not have a featured snippet, even though it is present in the SERPs. All of these pages are potential optimization opportunities.

Organic search results "Positions" with filters applied
In this example, the first result in the list is in position #2. But there is also a featured snippet at the top of the results.

How is it captured?

You'll need to optimize for featured snippets .

Depending on the exact type of snippet that appears (paragraph, list, table, etc.), you can craft a section of your content to try to match the formatting and style of the result.

An infographic from Semrush explaining how to get a featured snippet
You can also reverse engineer the process.

Instead of updating existing mobile phone saudi arabia mobile number directory content, you can create new content specifically targeting searches that contain featured snippets.

You can perform an SEO competitive analysis to see what keywords your competitors are ranking for that include a featured snippet.

Or use Keyword Magic to generate a list of keywords that you can filter by the presence of a featured snippet.

There is only one caveat to this whole process.

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Many featured snippets lead to increased CTR.

But some featured snippets actually reduce your CTR.

In particular, whenever the full answer to a query is displayed directly in the SERP (think of the definition of a word), users are less likely to click on the link and visit your website.

As in this example:
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