If you offer them the opportunity to subscribe to your Newsletter , you can offer them a great advantage such as a higher discount coupon or a product test in your stores.
Use automation tools to establish much more effective and personalized lead nurturing .
The success of Inbound Marketing is not only a matter for Europe or North phone number identifier philippines America, but also for Latin America. That is why 61% of organizations in LATAM are using this methodology to increase their sales and market positioning, as explained by Hubspot in this year's State of Inbound .
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So, we already know that to achieve sales objectives, our Purchase Cycle must be developed with specific and personalized content according to our Buyer Persona , but you are probably wondering who has achieved success with these strategies and how they have achieved it.
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This is why, in this section, we want to tell you about 3 success stories of prestigious brands in Latin America and the world that got their content offering right, because they created an ideal Inbound Marketing strategy for their product, thinking about their Buyer Persona and their concerns at each stage of the Purchase Cycle .
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Coca Cola – Feel the Taste
The world-renowned brand launched a new campaign called “ Taste the feeling.” The key lies in the message they display. Of course, their content touches the feelings and emotions of their audience, thus creating an ecosystem of happiness, authenticity, and connection with the brand.
Their Buyer Personas enjoy the good things in life through the Coca Cola message , and also in campaigns such as “Share a Coca Cola” all products are personalized and allow consumers to feel special, because their names are on each can or bottle of the soft drink.
The reason why this type of campaign is so successful is because their marketers understand the needs of their Buyer Personas and therefore create specific content for each phase of the customer's Purchase Cycle .
From the moment the consumer experiences a need until they finally purchase the product, the brand is responsible for guiding them, understanding them and giving them useful advice on each phase they are in.
Ethnicity – Blog
This well-known beauty products brand has also been successful with its Buying Cycle. The reason is very simple: they understood that their Buyer Persona , which is entrepreneurial women, are careful about their appearance and are beauty fanatics, which is why they needed quality information on beauty and care tips.
In other words, it is not enough to focus on talking about yourself and the benefits of your brand, but to create content that responds to the needs of your audience to attract them and turn them into loyal customers who identify with your products.