When you start doing Content Marketing you feel like you can organize everything inyour head and it will be fine, but as you progress and start to have a little success with what you are publishing, the responsibility grows and you start to have the need to leave everything in a format that allows you to organize yourself and your team.
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In fact, when we review Joe Pulizzi’s concept of Content Marketing , the creator of the Content Marketing Institute defines it as “a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.”
We realize this is strategic content, but how can you make strategic content if you don't have an editorial calendar? How can you know what's working and what's not if you don't have a format to put this data in? It's really difficult.
We understand this need to organize yourself and be able to target and visualize your efforts, so in this article we are going to explain everything you need to know about an editorial calendar: what it is, how to do it, why you need it (if you are still not convinced), so let's get started.
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What is an editorial calendar?
In general, an Editorial Calendar is a format where you organize each of the publications that will appear on your blog and in some cases on your Social Networks. With this tool you can plan each of the movements that you make on your blog and, depending on how you structure it, you can point out the scope of each one of them.
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Although in principle this concept of editorial calendar was closely linked to journalism and public relations, in fact, when you look up the term on Wikipedia it defines it as “ an agenda in which the topics that various media will cover in their upcoming editions (usually weekly or monthly) are introduced, so that public relations professionals can offer content to journalists for them to use.”
But as other means of disseminating information have developed, this concept has been adapted to the point of reaching the field of Content Marketing.
An Editorial Calendar is one of the key pieces in your Content Marketing strategy. Why? Because it helps you optimize each of your efforts and be consistent in the work that you and your team are doing.