We come from a world of "take it or leave it", where the Industrial world and its way of producing sought large volumes and brought them closer to the buyer in a very imperceptible way (at the demand level).
the changes in the habits of new generations and economic globalization have a consequence: personalization.
As consumers we know that we can demand personalization philippine phone number lookup and immediacy, so it will be increasingly difficult to be profitable without deciding who our client is and what they are like in order to offer them an “almost tailor-made” relationship.
The new Marketing must understand this customer very well to help their company to constantly adapt and perhaps to… predict with the help of data technology.
Search for medium-term customer experiences rather than short-term products.
Going deeper into the B2B or Industrial environment, the relationship has expanded and is paid for. That is to say, making the ordering process easier for me and helping me sell can be, in short, more profitable in the medium term than a cheaper purchase of the same product.