A content plan is essential in the process of attracting potential customers. However, there are many brands that establish an improvised or unplanned content strategy. This is probably one of the reasons why they do not see a return on their efforts and investment.
A Content Plan is a strategy for creating and managing information and meanings that must italy business mailing list be associated with your brand or company.
Planning your content will allow you to communicate your value proposition so that you generate preference over other options. In addition, it will help you capture the attention of your target audience, awaken their interest, win them over and ultimately convert them into customers.
It is important that in your Content Plan you specify which buyer persona you are targeting and what stage of the buyer journey they are in. You should also consider the format: blogpost, ebook, whitepaper, case study, etc., and the publication date of each piece of content that makes it up.
The content of your plan should be focused on fulfilling, step by step, the following considerations:
Plan topics that will generate interest for your potential buyers and serve as a pillar for the content you will create.
Create content to capture your potential customer's attention. This way, you can convert them into a buyer.
Use elements that can raise your prospect's interest level.
Highlight your value proposition. It must be able to awaken the desire in your potential client to buy what you sell.
Build trust with your potential consumer to generate credibility in your brand.
Use clear calls to action. Lead them to become a lead .
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Where to start?
The first step you should take when creating your Content Plan is to define your current situation. You can start by describing what your company's current problems are.
On the other hand, you should compare your positioning with respect to your competition and the content you have generated to date.
Some elements that you may have already considered when preparing your Marketing Plan can be useful to get you up to speed. They will also help you understand how to approach planning the content you need to attract future buyers.
Also consider the following factors:
What were the conclusions you reached when doing the strategic analysis of your communication plan?
Define your communication objectives and what you want to achieve with them.
Identify who your target audience and/or Buyer Persona is : what interests them and through which channels and media you can connect with them.
Focus your efforts on communicating your brand's personality in the most efficient way.
In the following video you will find more tips that will help you create your content plan
Pillars of a Content Plan
Beyond the content you have created, planning and disseminating it is essential for success. Your Content Plan must contribute to achieving the marketing and sales objectives you have set.