Click and Collect is Growing in Retail

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Millennials prefer to use click and collect/curbside pickup more than delivery for groceries, FMI, Nielson, February 2018



Percentage of grocers offering click and collect programs grew 53.3%, from 15% to 23% in 2016, Food Drive, April 2017


US retail giants are investing heavily in click and collect through a myriad of efforts.
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Acquisition has been a major trend, highlighted by Target's recent target Shipt. While the acquisition gives Target the ability to fulfill same day delivery, it also gives it a greater capability to overcome inventory challenges associated with Click and Collect.

Retail Chains are Expanding Click and Collect Efforts
Target plans to expand Click and Collect service “Drive Up” to 1,000 stores by end of 2018 - Progressive Grocer, April 2018

WalMart to add another 1,000 stores to its curbside pickup program by the end of 2018. - CNBC, December, 2017

Click and Collect Retail Examples: Target
Target recently announced their Q2 2020 results. It was the best in history, largely driven by their online and click and collect investments.

How Target emphases Click and Collect throughout buyer journey

From the home page Target highlights their click and collection solutions: "Order Pickup" and "Drive Up".

Above, we see three different instances above the fold where Target communicates to customers.