Investing in Paid Ads, Yes Sir!
Posted: Mon Dec 23, 2024 4:24 am
Some time ago it was necessary to invest in paid advertising on television, radio, newspapers, magazines, among others.
However, with these offline media the results were not always as expected and it was not possible to measure the impact of the campaigns carried out.
Nowadays, we have internet advertising as an alternative, where in buy phone database to low investment and the possibility of measurement, you can also do segmentation, and thus direct ads only to those who are interested in your products or services.
This way you avoid spending more by displaying your campaign to specific audiences.
This change – or innovation – in the way of advertising is mainly due to paid advertisements on social networks.
In recent years, social networks have become extremely important in people's lives, especially Instagram and Facebook.
According to a report by Hootsuite and We Are Social, 4 billion people have access to the internet and, of these, 3.1 billion are active users of social networks.
And the results with advertising on social media are so impressive that there are companies that invest only in these platforms.
Why advertise on the internet?
Still not convinced of the importance of investing in paid advertising on the internet?
As long as you have a plan, use the appropriate platforms and have a well-defined strategy, online advertising can help accelerate results in your business.
And it can and should be used by companies of all sizes. It is worth noting that even big brands like Coca-Cola, Dell and Starbucks invest heavily in these platforms.
Likewise, it is also used by entrepreneurs, businesspeople and freelance professionals, for example.
That's why nowadays, being present on social media is no longer a matter of choice, but rather a necessity.
If you want to be visible to your customers, then you need to create an online presence through these platforms.
Do you know what the great advantage is of investing in internet advertising, whether on social media (Facebook, Instagram, Twitter) or on other platforms such as Google Ads?
It's about showing your campaign in the right place and to the right people.
But of course, it is obvious that for this to happen, there is a need to narrow down the scope to create assertive campaigns.
However, with these offline media the results were not always as expected and it was not possible to measure the impact of the campaigns carried out.
Nowadays, we have internet advertising as an alternative, where in buy phone database to low investment and the possibility of measurement, you can also do segmentation, and thus direct ads only to those who are interested in your products or services.
This way you avoid spending more by displaying your campaign to specific audiences.
This change – or innovation – in the way of advertising is mainly due to paid advertisements on social networks.
In recent years, social networks have become extremely important in people's lives, especially Instagram and Facebook.
According to a report by Hootsuite and We Are Social, 4 billion people have access to the internet and, of these, 3.1 billion are active users of social networks.
And the results with advertising on social media are so impressive that there are companies that invest only in these platforms.
Why advertise on the internet?
Still not convinced of the importance of investing in paid advertising on the internet?
As long as you have a plan, use the appropriate platforms and have a well-defined strategy, online advertising can help accelerate results in your business.
And it can and should be used by companies of all sizes. It is worth noting that even big brands like Coca-Cola, Dell and Starbucks invest heavily in these platforms.
Likewise, it is also used by entrepreneurs, businesspeople and freelance professionals, for example.
That's why nowadays, being present on social media is no longer a matter of choice, but rather a necessity.
If you want to be visible to your customers, then you need to create an online presence through these platforms.
Do you know what the great advantage is of investing in internet advertising, whether on social media (Facebook, Instagram, Twitter) or on other platforms such as Google Ads?
It's about showing your campaign in the right place and to the right people.
But of course, it is obvious that for this to happen, there is a need to narrow down the scope to create assertive campaigns.