Why do some customers find your products expensive, while others find them too cheap?
Posted: Mon Dec 23, 2024 4:37 am
Do you have a business and can't understand why one customer thinks a certain product in your store is too expensive, while another thinks it's cheap?
There is no denying that one of the main goals of many companies is to increase their sales. But in addition to selling, it is necessary to sell useful, quality products that make a difference to the consumer.
Today we're going to help you understand why this happens and how to buy phone number database the situation. Oh, and we'll tell you right away that it's not that big of a deal, okay? Let's go!
Segmentation
The target audience of a single company must be segmented. This happens because consumers may want products for different purposes.
In segmentation, it is worth separating consumers according to their interests.
Some groups can be segmented according to their characteristics, needs, preferences, behaviors, desires and consumption habits.
In short, segmentation will guide various marketing campaigns and strategies and the best paths your company needs to follow.
Difference between value and price
Did you know that there are differences between value and price? It seems that one is synonymous with the other, but that's not quite the case!
Value is related to a personal concept, which means how much a person is willing to spend on a certain product. In this concept, two people may think that the same product has different values.
For example, if you really like books, you will see value in the product and may be willing to pay a price for it.
If the other person doesn't like it, they won't see much value in it and are unlikely to buy it. Got it? Value is a matter of taste, so to speak.
Price refers to the monetary value. If a product costs R$150.00, we say that is the price.
Unlike value, price does not vary from person to person. It only varies according to the market or the owner of the company or establishment.
There is no denying that one of the main goals of many companies is to increase their sales. But in addition to selling, it is necessary to sell useful, quality products that make a difference to the consumer.
Today we're going to help you understand why this happens and how to buy phone number database the situation. Oh, and we'll tell you right away that it's not that big of a deal, okay? Let's go!
Segmentation
The target audience of a single company must be segmented. This happens because consumers may want products for different purposes.
In segmentation, it is worth separating consumers according to their interests.
Some groups can be segmented according to their characteristics, needs, preferences, behaviors, desires and consumption habits.
In short, segmentation will guide various marketing campaigns and strategies and the best paths your company needs to follow.
Difference between value and price
Did you know that there are differences between value and price? It seems that one is synonymous with the other, but that's not quite the case!
Value is related to a personal concept, which means how much a person is willing to spend on a certain product. In this concept, two people may think that the same product has different values.
For example, if you really like books, you will see value in the product and may be willing to pay a price for it.
If the other person doesn't like it, they won't see much value in it and are unlikely to buy it. Got it? Value is a matter of taste, so to speak.
Price refers to the monetary value. If a product costs R$150.00, we say that is the price.
Unlike value, price does not vary from person to person. It only varies according to the market or the owner of the company or establishment.