Mobile devices become the new inbox for Internet users
Posted: Mon Dec 23, 2024 4:39 am
Last August, the rate of email openings on mobile devices reached an all-time high, accounting for 47% of the market, almost double what it was just a year ago. Its upward trend seems unstoppable and forecasts indicate that by the end of the year, more than half of email openings will be on mobile devices, according to the firm Litmus, reaching a rate of 53%.
Over the past year, email opening rates on desktop and webmail have been declining, with rates now at just 32% and 21% respectively.
The important thing now is for email marketing departments to draw the right conclusions and know how to adapt to the trend. Sending hundreds and thousands of emails that are not optimized for viewing on a mobile or tablet screen will ruin most mailing lists, and they will no longer be just a few. The CTR (Click Through Rate) rates are revealing: on mobile devices only 11% clicked on the message compared to 23% who did so when checking the email from a computer. When the message has been designed 1st cell phone in south africa for a larger screen, reading it on a mobile device is already complicated, much more so is clicking on any of its links. All previous efforts to correctly segment and optimize our database and to prevent email programs from detecting us as spam will have been useless.
The more the design and wording of the email is adapted to the device from which it will be consulted, the better results we will obtain in email marketing campaigns. If the solution is to be responsive design, it will depend on the criteria of those responsible for the campaign, based on their audience and objectives, but it is emerging as one of the most versatile ways of adapting content to the place and time in which it is consulted.
By operating system, the Litmus Email Client Market Share ranking shows that last August, iPhones continued to dominate with 24% of email openings (more than half of which are done from mobile devices) and Android has dropped from third to fourth place with 9% of total openings, 20% if we refer only to email marketing from mobile devices.
Over the past year, email opening rates on desktop and webmail have been declining, with rates now at just 32% and 21% respectively.
The important thing now is for email marketing departments to draw the right conclusions and know how to adapt to the trend. Sending hundreds and thousands of emails that are not optimized for viewing on a mobile or tablet screen will ruin most mailing lists, and they will no longer be just a few. The CTR (Click Through Rate) rates are revealing: on mobile devices only 11% clicked on the message compared to 23% who did so when checking the email from a computer. When the message has been designed 1st cell phone in south africa for a larger screen, reading it on a mobile device is already complicated, much more so is clicking on any of its links. All previous efforts to correctly segment and optimize our database and to prevent email programs from detecting us as spam will have been useless.
The more the design and wording of the email is adapted to the device from which it will be consulted, the better results we will obtain in email marketing campaigns. If the solution is to be responsive design, it will depend on the criteria of those responsible for the campaign, based on their audience and objectives, but it is emerging as one of the most versatile ways of adapting content to the place and time in which it is consulted.
By operating system, the Litmus Email Client Market Share ranking shows that last August, iPhones continued to dominate with 24% of email openings (more than half of which are done from mobile devices) and Android has dropped from third to fourth place with 9% of total openings, 20% if we refer only to email marketing from mobile devices.