FAQs related to conversational marketing
Posted: Mon Dec 23, 2024 4:44 am
This form of marketing has gained strength in recent times, so it is normal that there are still doubts about its functioning and effectiveness.
Here we see some of them:
Isn't it impersonal to be served by bots?
Although it may sound strange or contradictory, the truth is that in practice users accept conversations with bots as something much closer than actions such as filling out static formulas.
Additionally, conversations are designed with the user in mind, allowing for a high level of customization.
Should I get rid of other marketing actions such as email chains and web forms?
Depends.
It is advisable to study how conversational marketing can complement and optimize your strategy.
Each case is different.
How is the effectiveness of conversational marketing measured?
As with other marketing actions, it is necessary to set objectives and KPIs.
Bots usually provide useful information for this.
Is it very expensive and difficult to implement this type of marketing?
Every day there are tools that make it easier.
They can be found at very good prices and even free.
It is more expensive, for example, to have a customer service with dubai phone number list human beings working 24/7.
Guide for Social Media Professionals
Design your ideal Social Media workflow
Download this ebook! →
Here we see some of them:
Isn't it impersonal to be served by bots?
Although it may sound strange or contradictory, the truth is that in practice users accept conversations with bots as something much closer than actions such as filling out static formulas.
Additionally, conversations are designed with the user in mind, allowing for a high level of customization.
Should I get rid of other marketing actions such as email chains and web forms?
Depends.
It is advisable to study how conversational marketing can complement and optimize your strategy.
Each case is different.
How is the effectiveness of conversational marketing measured?
As with other marketing actions, it is necessary to set objectives and KPIs.
Bots usually provide useful information for this.
Is it very expensive and difficult to implement this type of marketing?
Every day there are tools that make it easier.
They can be found at very good prices and even free.
It is more expensive, for example, to have a customer service with dubai phone number list human beings working 24/7.
Guide for Social Media Professionals
Design your ideal Social Media workflow
Download this ebook! →