Communication with customers

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Another advantage of social media is direct contact with customers . Your followers can contact your company with problems or concerns via Facebook Messenger , for example . Since people often only communicate via social networks or messaging services such as WhatsApp, it makes sense to offer your customers exactly this service. If you can be reached directly on Facebook, Instagram, etc., you save many searchers a lot of time and work because it is comparatively easy to make contact. Therefore, activate the messaging function and keep an eye on your inbox. To set up comprehensive customer support, a chatbot is a good option; it can answer simple questions independently. Potential customers do not have to spend a long time filling out a contact form and waiting for their request to be processed. An automatic response means they receive immediate feedback and know that you are taking care of their concern.

monitoring
You can carry out targeted monitoring on the various social platforms . Get to know your followers and offer them added value with your posts . To do this, observe their behavior on your own page and also on that of your competitors. At the same time, keep an eye on other companies in your industry so that you can notice new trends and react immediately to changes or special occurrences.

Social Selling
Do you run an online shop? Social media is also worthwhile for e-commerce. With shopping ads, for example on Facebook and Instagram stories, you can direct potential customers directly to your web store. This requires a business account with a page or profile. Use this page to provide information about your products in normal posts and encourage people to buy. On Facebook, for example, the page can be supplemented with a shop and offer posts. This allows users to buy from you directly via the social network.

Which social platform is worthwhile for my company?
Which network you choose depends on where your target group is active. So think about who you want to reach and look at the different networks and their users. With Facebook, for example, you benefit from being able to target ads precisely. This means you only reach people who are already interested in your industry. But check beforehand whether your target group is even active on Facebook. We would be happy to advise you on which social media is best for your company.

Social Media for Business – Conclusion
Companies should be present where their target group is. south africa phone data People use social media to find out about companies, organizations or celebrities and to exchange information. They follow news sites, share their interests and, thanks to mobile internet and smartphones, can be reached anywhere at any time .

You should use this for your company and also be present on social platforms. With planned social media marketing and a targeted concept, you can use Facebook and Co. for reputation management, increasing conversions or customer support . This is relatively time-consuming because time has to be invested in postings and management, but your fans will thank you.

Would you like to start with social media marketing and need help? We are happy to answer any questions you may have. We will also provide you with an editorial plan and regular postings or advertisements. We look forward to receiving a comment or an email from you.