Successful product placements

[zihadhasan010]

Let's start with the successful product placements from film and television before moving on to the more questionable placements with a high embarrassment factor:

James Bond – Employee of the Month
In the film "Spectre" (2015), the secret agent drives an Aston Martin DB10 , a model specially designed for the Bond film. For the British car manufacturer, the film series and the action hero ensure a very high international reach that is difficult to achieve with conventional advertising. Aston Martin has been working with the 007 production for 50 years and can successfully say that James Bond is the best car salesman and employee of the month.

Screenshot movie scene from Spectre
Product placement in Specter (2015)
But not only expensive cars are featured in the film series, but also designer clothes and alcoholic drinks of various brands.

The film “Spectre” features product placement in abundance: “Experts estimate that the filmmakers recouped around two-thirds of the production costs of 270 million euros through paid product placement alone,” wrote Stern magazine in an article about product placement in “Spectre” under the title “ Bond gets into bed with these companies .”

A good example of how product placement can also (partially) cover film production costs.

Superheroes drive Mercedes
In the movie "Justice League" (2017), the superheroes Batman, spain phone data Wonder Woman, Aquaman, The Flash and Cyborg save the world from disaster in Mercedes Benz cars. One of the models was specially equipped with an interior designed for the film. Numerous marketing measures by Mercedes Benz accompanied the cinema release of the action film - including online and print advertising, TV spots and social media activities such as comic stories on Instagram. The company itself is open about the fact that it is entering into a partnership with Warner Bros. Pictures and that equipping the DC comic heroes with Mercedes vehicles represents a marketing campaign.

Is it product placement or coincidence?
Product placements are not always a hangover game: In one scene in The Hangover 2 (2011), a Louis Vuitton bag is thrown from the seat in the heat of the moment. One of the Hangover Boys got upset and even mentioned the brand name: "You can't treat a Louis Vuitton bag like that!"