UK Data Set

Twitter has 353 million active users worldwide and unlike the previous social network, Twitter is focused on text. Although it may seem that it is no longer used, users still turn to it because of the real-time chronology of messages, which allows them to stay informed about trends and news quickly ...

The end of the year is an extremely demanding time for all parents, students, employees and of course... entrepreneurs. Often, even the most experienced entrepreneurs are overwhelmed by the responsibilities that come with running a business once a year. However, this is unnecessary stress because ...

They are conducted on small groups of respondents or even individuals. They focus mainly on factors that are difficult to measure.

Examples of questions of the "how" type?
- How was our brand promoted in the previous year?
- Why did you choose our company's product and not a substitute from the ...

The results of studies on indirect effects are much more interesting. Climate disasters certainly have a negative impact on GDP growth dynamics, but the strength of the effect is not always directly proportional to the magnitude of the disaster and the relationship is not linear. Moreover, economic ...

One day in June 2019, a group of friends from Wrocław, spending the day on the rooftop of Renoma Wrocław, the Urban Garden, decided to ask themselves what they could do to reduce the waiting time for their favourite drinks and focus on spending it with each other instead of standing in line. The ...

Do barriers to entry really matter that much? Firstly, the more such barriers there are, the harder it is to enter a sector, which automatically makes it more attractive in the market and reduces competition . However, if there are few or completely free entry barriers, this can mean that ...

Although at first glance customer segmentation does not seem like an overly difficult task, several challenges can arise during the process. What mistakes can arise when we want to segment customer groups?

Oversimplification

When creating a product aimed at gamers, you cannot lump strategy gamers ...

Implementing sustainability policies is extremely important for SMEs and can bring them many advantages in terms of business growth and economic benefits. In order for a sustainability policy to be in line with your company's business strategy, you should pay attention to these aspects ...

Customer acquisition channels are the means and methods by which companies communicate with potential or existing customers to build relationships and attract B2B leads. Business relationships should be based on trust and mutual commitment. The variety of channels to reach customers ranges from ...