UK Data Set

Data-driven marketing is the process of using company-generated or market-generated data to inform and validate actionable marketing decisions. The goal is to reduce uncertainty by generating insights and help marketing managers adapt their strategies to changing trends, unique demands of their ...

In this content, you will find the main strategies to optimize conversions in your sector on Black Friday 2021.

Black Friday is one of the most important dates in commerce and optimizing conversions during this period is essential for sales growth. In 2020, according to a survey by Neotrust/Compre ...

You probably came here motivated by curiosity to understand what attribution models and scientific theories have in common. And we tell you: EVERYTHING !

Science can help answer countless questions that arise during the analysis about which media is actually responsible for conversion, or rather ...

To generate value for your company, good data-driven planning is the way to make assertive decisions. However, how do you acquire analytical capacity and culture for data-focused businesses?

On March 14th, the CDOIQ LATAM Symposium held its 1st edition in Brazil, with renowned market leaders and ...

In the midst of the digital transformation era , saying that OOH (Out Of Home) Media is one of the trends for communication in 2024 seems unrealistic.

However, this campaign model continues to evolve, bringing opportunities to connect brands with their target audience. In addition, the format has ...

Marketing automation has proven to be a powerful tool in many areas, and the financial market is no exception. The ability to reduce defaults through automated strategies is a clear example of how technology can transform processes and results.

In this post, we will explore how marketing ...

Artificial intelligence (AI) has been gaining ground thanks to its ability to generate systems that reason, make decisions, provide information and solve problems completely independently. Its use has revolutionized the business market and generated good results in the financial market.

Here at ...