1.7 Create ad extensions and improve your position

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Another way to climb positions and increase our CTR is the use of ad extensions.

Nowadays, the variety that Google offers us is very wide.

We can find the following:

Site Links (1)
The classic links that allow us direct access to certain parts of the website from the advertisement itself.

The ideal is to personalize them as much as possible.

For example, in the case of Fnac and for a search on Apple, we could direct the user to purchase a Macbook Pro on our website, a Macbook Air, a Mac Mini, an iMac, etc., although this level of granularity is sometimes difficult to achieve.

Call extensions
This involves displaying the telephone number of our establishments so that users can call from their mobile phone comfortably.

Application Extensions
With them we can show the user our app on mobile after linking it to Google Ads, so that they can install it on their phone.

Site Excerpt Extensions
A really interesting extension.

We can show, for example, the types of products we have or the brands we work with.

Location extensions (2)
If we sync with Google My Business, we can show the user the location of their nearest store.

Ad extensions are one of those examples where more is better. Always within an expected relevance.

Promotion extensions (3)
We have a wide variety of promotions to choose from, such as Black Friday, Cyber ​​Monday, Halloween, etc.

We can choose to display the discount we offer and in what date range.

Highlighted text extensions (4)
They allow us to highlight some added values ​​such as: free shipping, returns up to 100 days, delivery in 24 hours, 3-year warranty, and more.

Price extensions (5)
We can highlight certain products or categories of products, along with a description and their price, as we can see below.


Google Ads Extensions

Google Ads Ad Extensions
In this case, the more sugar the sweeter.

Plus, the more you customize these extensions, the more likely it is that users will end up clicking on your ad.

1.8 Create and add audiences to your campaigns
Until now we have talked about the basic foundations for creating and correctly structuring campaigns in Google email list india Ads. Now we will delve into more advanced aspects that will provide us with a very interesting plus in order to improve the performance of our campaigns as much as possible.

We start by talking about audience creation.

From the Google Ads online interface, although it is more convenient on a mass level to do it in Google Editor, we go to the campaign in question and click on Audiences (1).

So, we can choose to add:

Remarketing Audiences (2)
Users who have already visited our website.

Without a doubt, I would say that this is the most interesting one.